Its one of the top 10 trailers out today - if not the best. Typically Blizzards group tops but whoever did this one, well, schooled them.
Sensing a lot of hate for mmo's. Not everyone's game, that is for sure. However, the formant is making money hand over fist. More so if you are good. Wow, what, 4 years now, 11 million + subscribers - you do the math. That is over 100 million bucks a month and a billion per year. I think that pretty much sums up why these guys wanted to get into this realm. People pay to play - even in today's economy.
If they can make the game even half of the pace set in the video, they will draw subscribers. Then add in the rest of the stuff people are after it "could" do well. Escaping reality is huge. Playing with many people at once is cool. Exploring is fun. Character development, creation, etc.
I'm just not exactly sure how many the market place can support though. Wow does appear to be on the decline if you read the server forums and guilds who are looking for people. Then you have to factor in Warhammer, Age of Conan (revamp), Lord of the Rings (revamp), etc.
One thing is for sure. You can't play more than one mmo at a time - at least not healthy for real life...so something has to draw people in.
That video will light a fire under people who likes that format - that is for sure...