I am off to work shortly, but kind of sad I see no suggestions for PR
You mean my effort didn't contain enough spin and lies, then, don't you?
Sony PR revisited
- Thread starter Acert93
- Start date
You mean my effort didn't contain enough spin and lies, then, don't you?
Acert, you now seem to be asking if the launch issues are disappointing and/or what Sony PR could do about it That's a very different question. And probably could have been asked in one of the existing threads about the launch. Previously you were making a broader comment about lots of other "issues" Sony had been having in the last couple of months. I'd still contend that most of them are really irrelevant.
No. They are all issues, so read what I said. Maybe not to you, but you have been a Sony day from day 0 before anything was even announced
I conceed that launching will blunt SOME of those. But my thread is distinct if you would just read. I am asking for PR suggestions one how to shift momentum. Maybe you cannot see it, but the last 6 months has contained a lot of negative buzz. I know it is hard for some of you, but where is the silver lining in a delayed console with downgraded specs that does not put a 15 month old console to shame? Some will say BR, some will say exclusive games, some will say better warranty, some will say FREE online. So the question is, as Sony's PR leader, how would you get the word out? How would you focus Sony PR to highlight ALL the positives? Because as explicitive pointed out, lately it is a lot of bad news. PART of PR is to offset bad news, not only with "silver linings" but with focusing ATTENTION to the positives.
I have given 1 suggestion to start smoothing things over in Europe. A free Killer App Pack-in, like the good old days, is a great way to make people feel that paying more and waiting for something very similar to the competition is worth it. Shipping with a free BDR movie and making a big announcement about it would be another good move to justify these interrelated gaffs, etc
I don't really care to debate the merits of the negatives. None of them are big to you, we could have guessed that 2 years ago. But as a PR person trying to reach the general market, not hardcore only fans, there is a lot of work to do. So debate the relevance of the bad news in the other threads, discuss how you would turn around the PR boat here. Since you think there is no bad news to offset, then obviously you are pretty much done contributing here
I think bundled content is already planned based on an interview with Sony execs. What you're suggesting above are not PR anymore. A PR team can do up your corporate identity, write up nice material, prep execs about their speeches/interviews, hook up with the media and smoothen relationships but has very little budget.
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Which issues do you want us to look at? You started by reeling off a number of things which I truly believe simply don't and won't matter in the bigger picture, and then you asked us instead to consider the launch issues. The latter will matter in the short term.
You're saying these things don't matter to me because "I'm a sony fan", but my entire point is that they don't matter to the general populace because the general populace is almost entirely ignorant of these issues sans the launch and pricing issues you latterly are switching focus to. Or do you think that stuff like 10% clock decreases or supposed delays of games like Heavenly Sword (which was never 2006, btw) are actually things most people are aware of?
You're saying these things don't matter to me because "I'm a sony fan", but my entire point is that they don't matter to the general populace because the general populace is almost entirely ignorant of these issues sans the launch and pricing issues you latterly are switching focus to. Or do you think that stuff like 10% clock decreases or supposed delays of games like Heavenly Sword (which was never 2006, btw) are actually things most people are aware of?
Agreed - bundle would be good but I'm not sure if a bundled game would do the trick as it emphasizes the game/toy image that they seem to want to shed/lessen this gen. A packin movie like they did with psp (and like you suggested) would go over well along with either free or trial software for some of their multimedia features would be good but probably he best thing they could do is a pricedrop right off the bat for EU. Tribute it to the 65nm and reduce $50 of both sku's.
Honestly I don't think there's much from a console software standpoint that they could do to significantly improve their image as we've already seen some impressive RT stuff on ps3 but then nothing that has outclassed 360 so from a consumer standpoint ps3 will have to sell itself based on its additional features. Hardcore gamers already have their mind made up on what system to get based on the games they want to play regardless of good/bad pr so now its down to grabbing joe gamer mindshare. Joe gamer won't be able to afford a ps3 at this point but it's still important that joe gamer think of ps3 in a positive light so that when he can afford it he would consider and hopefully buy their system.
This thread is basically a flame magnet, and sure to be a f*boy favorite.
Why should they "spin" anything
They did f*ck up on some areas, made empty promises, but other than the EU delay and maybe launch shortages, the issues listed are either pretty normal in the proceedings and birthing of a new console or just simply something that's not even Sony PR (like the assumed clockspeed downgrades) or pure matters of taste and bias.
I was kinda afraid the euphoria of big negative Sony news would cause some major shitdigging, but is it really necessary?
It isn't that bad as it looks from here.
Edit: Did the year long delay of PSP hurt it? Did the general public even know it was delayed a year? If they knew, did they really care or just thought "oh well, maybe I'll get one next year then"?
Edit: As Titanio said.
The Console Wars are fought far far away in a forum far far away. The average joe has other things to care for than launch figures and clockspeed downgrades.
The investors on the other hand.... well, maybe they shoiuld spin some PR after all
Why should they "spin" anything
They did f*ck up on some areas, made empty promises, but other than the EU delay and maybe launch shortages, the issues listed are either pretty normal in the proceedings and birthing of a new console or just simply something that's not even Sony PR (like the assumed clockspeed downgrades) or pure matters of taste and bias.
I was kinda afraid the euphoria of big negative Sony news would cause some major shitdigging, but is it really necessary?
It isn't that bad as it looks from here.
Edit: Did the year long delay of PSP hurt it? Did the general public even know it was delayed a year? If they knew, did they really care or just thought "oh well, maybe I'll get one next year then"?
Edit: As Titanio said.
The Console Wars are fought far far away in a forum far far away. The average joe has other things to care for than launch figures and clockspeed downgrades.
The investors on the other hand.... well, maybe they shoiuld spin some PR after all
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How is it a flame magnet? Only to those that look upon it with FB glasses on does it take this slant. It's a legit thread topic to excercise your brain and putting the armchair PR folk to the test saying "what would you do?". As Acert said, if you don't have anything to contribute to the thread that's fine but the negative viewpoint isn't a necessary addition.
Not really. In fact some of the points should counteract others. For example, downclocking the RSX and DDR should increase yield and therefore HELP to keep the number of launch units at 2M (or make system cost cheaper). Negative decisions should impact other points positively (thats why they are made). However, everything seems to be on a negative trend, which is SO not good.
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This isn't "flamebait." This is scorning Sony for repeatedly over promising and under delivering. At some point, this crap needs to get checked at the door. Why are some of you so Ok with being lied to? When did our society deteriorate to such a level? (btw, this goes for any company).
I am not a Sony fan. To me, Sony fan*boys are amusing, though. I can't tell you how much I "admire" them and their sacrifices, specially here in Europe.
November, 11 2006, I found that date quite realistic for a Worldwide launch provided they could get that many shipped + supplies of peripherals.
Sony Playstation launchday has been always different, I mean delayed, in Europe. Japanese and American market seems so important to them. We are like the old 3rd world.
Well, let's see if Sony can deliver the supply (500.000 PS3). For those interested in the console, fingers crossed there is no sortage of any kind.
November, 11 2006, I found that date quite realistic for a Worldwide launch provided they could get that many shipped + supplies of peripherals.
Sony Playstation launchday has been always different, I mean delayed, in Europe. Japanese and American market seems so important to them. We are like the old 3rd world.
Well, let's see if Sony can deliver the supply (500.000 PS3
). For those interested in the console, fingers crossed there is no sortage of any kind.Robert it isn't even that - there are plenty of other (recent) threads in this forum which discuss the negatives in detail. This thread is dedicated to putting you b3ders behind the wheel of Sony PR. Kinda like a 2 minute drill and we're down by 5 pts, "what do we do coach?".
Personally I think they'll use tgs as a springboard to impress by showing new never before seen titles and a handful of excellent playables. Should be enough to balance out the negative press for the hardcore and from that point if they can get a constant stream of little positive news bits flowing from now til launch it should do well.
I have to agree that most of the bullet points listed by the OP will be (or already are) pretty much inconsequential to the mainstream. I don't see how much of that stuff demands some major PR focus. I guess only "f*nboys" can possibly see it that way though. *rolls eyes*
But yeah, its really simply down to the price and the delay for Sony's big launch, and I can't really see anything beyond the expected marketing blitz of product and software being worthwhile from a PR standpoint. How do you spin a 4-5 month delay in your 2nd biggest market? "Oops, sorry"? That's basically what Kutiragi said I guess, lol.
I wouldn't mind a pack-in myself though. I miss the old console pack-in games.
But yeah, its really simply down to the price and the delay for Sony's big launch, and I can't really see anything beyond the expected marketing blitz of product and software being worthwhile from a PR standpoint. How do you spin a 4-5 month delay in your 2nd biggest market? "Oops, sorry"? That's basically what Kutiragi said I guess, lol.
I wouldn't mind a pack-in myself though. I miss the old console pack-in games.
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Obviously RSX isn't the bottleneck here... so, huh?
In that case, I'd honestly lay low and not bring more attention to it. Let it go over. The announcement is fairly early and will die down by Nov. Obviously there will be shortages but don't start throwing out numbers. Just keep stating "we're in full production." (when production actually starts)
Guess it's just getting used to it, accepting it as part of life, as it's happened since the.. since there has been big companies producing consumer stuff, not making such a big deal about "being lied to" and not really worrying "when did our society deteriorate to such a level", as I don't really take it that personally nor threatening to our society
It is just a consumer entertainment product after all, not something vital like food, drink.... I'm sure it'll work completely satisfactory for my entertainment needs as soon as I get one, maybe there'll be changes here and there, even delays, but really, are they such changes of ones life you should loose sleep over?
Really, I don't think what's happening is a sign of "deteriorating of society", I think there are much much much much more important issues that could be said being a sign of the downfall of society, and I honestly don't think being "forgiving" of PR bullshit is even anywhere near there
I guess it's just a matter of priorities, and I don't think reaction to a consumer entertainment product launch is rated very high when it comes to measuring the deteriorating of society.
Edit: Oh well, I forgot this is the console forum, and the priorities of real world don't apply here. Please continue and ignore my silly post above.
It is just a consumer entertainment product after all, not something vital like food, drink.... I'm sure it'll work completely satisfactory for my entertainment needs as soon as I get one, maybe there'll be changes here and there, even delays, but really, are they such changes of ones life you should loose sleep over?
Really, I don't think what's happening is a sign of "deteriorating of society", I think there are much much much much more important issues that could be said being a sign of the downfall of society, and I honestly don't think being "forgiving" of PR bullshit is even anywhere near there
I guess it's just a matter of priorities, and I don't think reaction to a consumer entertainment product launch is rated very high when it comes to measuring the deteriorating of society.
Edit: Oh well, I forgot this is the console forum, and the priorities of real world don't apply here. Please continue and ignore my silly post above.
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It never deteriorated to that - It's always been that way! Since time immemorial society has been led by lies, from companies, individuals, politicians and leaders. Though in context, much of what you seem to be labelling lies from Sony aren't. A lie means a deliberate intention to mislead. In this instance for example, the plan was always worldwide delivery in November (after the last postponement), and this change is a change of plan. A lie would be Sony telling us still that they intend to release in the EU in November when they have no intention of doing so.
I hope you appreciate the fundamental difference between people going along with PR and plans that are too optimistic (plans are always subject to change and should not be looked on as promises unless you've entered into contract), and following the likes of politicians who make up excuses to go to war that they never believed themselves, which is the standard behaviour that society follows and has never got beyond.
Meh, I realize that RSX is not the bottleneck to production and it is actually the laser diodes. Why are the clocks going down, just to decrease cost? Is there any other reason for it?
Assuming its written in stone, I think the consensus is possible voltage issues, not yield (or thus cost).
It's almost never just one huge bad decision that does you in, it's the combination of many many short term mistakes (individually inconsequential) over a long period of time that ends up screwing you.
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