Well. I hate to be right and I hate to be a party pooper even more but, MS today came out in full force. The specs are monstrous. We forum goers love this, will talk about it for ages. Even I, a PlayStation guy, I’m hella impressed and kinda tempted by what was shown.
And yet, neither MS nor Xbox have been trending today on any media, even in the UK and certainly not in the US, which are by far their biggest territory.
It’s not the right time.
I’d be absolutely shocked if Sony decide to come out now as a response to MS, and allow themselves to be swallowed up by the news cycle. Not for the one brand that has been almost single-handedly keeping them afloat through years of pain.