Sony is bleeding money - business strategy discussion

It's unlikely because Netflix had the video market cornered and they still do.
Yeah, you've got us there. And here was us thinking there was a larger market out there than just the US... :rolleyes:

You people act like Qriocity will be a smashing success...lets wait and see.
Rubbish. The debate is what Sony could have done 5 years ago. You're saying they couldn't, ignoring all the assets and resources they had in place. The comments regards Qriocity are what Sony are trying to do now, and at least they have the pieces of the puzzle coming together, leveraging their assets. But it may be too late - no-one's suggested otherwise. However, there's nothing really that Sony are doing now with Qriocity that they couldn't have had running at PS3's launch. PS3 could have launched with an all-in-one media streaming and purchasing service, cross platform across PCs, PS3 and PSP, and providing people with an experience that they are just getting now. 5 years ago, releasing with that, Sony would have made a name for themselves, established the standard, and be growing from strength to strength. The thing that went wrong was management and the lack of a unified corporate vision, with each department doing its own thing independently.
 
Netflix is accessible from Xbox, PS3 and Wii....what other online video service are you referring to that serve countires outside the US that everyone uses?
 
Netflix is accessible from Xbox, PS3 and Wii....what other online video service are you referring to that serve countires outside the US that everyone uses?

Netflix serves USA plus Canada(?), they started streaming in 2008.

How could Sony not have competed with Netflix, it they had chosen the right path that is.

Lets go back in time.. Sony OWNS the content, Sony OWNS the hardware.

Sony declines to create a MP3 player because it can only used to play pirate music.
Sony stands firm on selling music CD´s and DVD´s, plus the players needed for this.

2001, Apple sells the iPOD at that time a device that only could be used for pirate music, it becomes the defacto MP3 player.

In 2003 Apple stats to nail the coffin as they open the iTunes store.

Sony loses, Apple wins.
 
Good points all around which is why I continue to ask, is Stringer the right guy to oversee integrating all these different systems and devices into a unified corporate vision? He has been at the helm almost 6 years and I personally don't think enough is happening quickly enough.
 
Good points all around which is why I continue to ask, is Stringer the right guy to oversee integrating all these different systems and devices into a unified corporate vision? He has been at the helm almost 6 years and I personally don't think enough is happening quickly enough.

He should call me and Shifty, i have been asking these questions since i had the first MPMAN
 
Netflix is accessible from Xbox, PS3 and Wii....what other online video service are you referring to that serve countires outside the US that everyone uses?
There isn't a common uniform service for the EU, Antipodes, and Asia. Sony were in a position to create one. If Qriocity were heavily backed and pushed, there's a chance it'd gain dominance in these territories, giving a chance of displacing Netflix in the US because Qriocity will offer movies, TV programmes, music, ebooks, games potentially, and any other content Sony wants to provide. Digital comics comes to mind, which are available on the PS hardware.

He should call me and Shifty, i have been asking these questions since i had the first MPMAN
Prior to PS3's launch, there was a whole posse of us expecting as much. Titanio, CarlB, et al, were all looking at Sony's cards that were on the table and seeing a no-brainer future. It's mind boggling how Sony could have lost pretty much all its potential. It's almost as if there was one or other high-up voice in Sony saying, "nah, this internet thing will never catch on"!!
 
There isn't a common uniform service for the EU, Antipodes, and Asia. Sony were in a position to create one. If Qriocity were heavily backed and pushed, there's a chance it'd gain dominance in these territories, giving a chance of displacing Netflix in the US because Qriocity will offer movies, TV programmes, music, ebooks, games potentially, and any other content Sony wants to provide. Digital comics comes to mind, which are available on the PS hardware.

Prior to PS3's launch, there was a whole posse of us expecting as much. Titanio, CarlB, et al, were all looking at Sony's cards that were on the table and seeing a no-brainer future. It's mind boggling how Sony could have lost pretty much all its potential. It's almost as if there was one or other high-up voice in Sony saying, "nah, this internet thing will never catch on"!!

At the beginning of this generation sony's concentrated efforts were focused on BluRay. At that point they still thought of themselves as a hardware company. One could argue that had this effort been positioned towards software and services, the yields would be better.
 
There isn't a common uniform service for the EU, Antipodes, and Asia. Sony were in a position to create one. If Qriocity were heavily backed and pushed, there's a chance it'd gain dominance in these territories, giving a chance of displacing Netflix in the US because Qriocity will offer movies, TV programmes, music, ebooks, games potentially, and any other content Sony wants to provide. Digital comics comes to mind, which are available on the PS hardware.

Prior to PS3's launch, there was a whole posse of us expecting as much. Titanio, CarlB, et al, were all looking at Sony's cards that were on the table and seeing a no-brainer future. It's mind boggling how Sony could have lost pretty much all its potential. It's almost as if there was one or other high-up voice in Sony saying, "nah, this internet thing will never catch on"!!

I think the power among the studio and record bosses was and is to great, they soiled their own bed and has nothing but themselves to blame. Of course they just blame it on the world and try to buy power through laws and strong arm ISP´s with them.
 
At the beginning of this generation sony's concentrated efforts were focused on BluRay. At that point they still thought of themselves as a hardware company. One could argue that had this effort been positioned towards software and services, the yields would be better.

If it weren´t for the Microsoft intervention that one had been in the bag at a much cheaper price for Sony and with greater money gains. There was nothing wrong and is nothing wrong with that strategy, Sony won the HiDef-War.

And in no way does it collide with what "we" are proposing. The exact idea that it might, is the old stupid way of thinking that gave Apple the market in the first place.

What is weird is that Sony could still introduce their own content on every platform they own and still gain from it. And they are still sitting on their heads..
 
At the beginning of this generation sony's concentrated efforts were focused on BluRay.
The movie division was, and Sony's professional media services. They joined up with the game division, and BRD made some sort of sense in PS3, although it was as much of a benefit as perhaps they hoped. But Sony were also talking about their network services. Their music division had its independent network strategy with Sony Connect. Their computer division was just pottering around. Their TV lot were just making more TVs with more resolution and better images, and no thought of network connectivity. Their gaming division was working on turning PSN into a competitor for Live. they were mostly working independently on independent, division-level goals. Sony have never had a complete focus. They've never got themselves behind a concentrated effort, when they should have.
 
Sony seems awful in general about focus. They have had the eyetoy and such for years but couldn't get a vision of it to push to consumers like connect. Now they have had remoteplay but it just languished only used on old games and some launch titles. Now it seems nintendo may make that their push next gen. They have all these great ideas hardware wise but seem unable to push anything cohesive software side.
 
At the beginning of this generation sony's concentrated efforts were focused on BluRay. At that point they still thought of themselves as a hardware company. One could argue that had this effort been positioned towards software and services, the yields would be better.

Blu-ray is a platform business for them, not just hardware. They also offer services to the industry, and follow up with 3D Blu-ray and 3DTV. I agree they should have followed up with more interesting Blu-ray stack.



Good points all around which is why I continue to ask, is Stringer the right guy to oversee integrating all these different systems and devices into a unified corporate vision? He has been at the helm almost 6 years and I personally don't think enough is happening quickly enough.

What's the "right" guy ? I don't think it makes sense to think only one guy is responsible for changing the Sony group. If you only look at systems and devices, then you're missing the content arms, chemicals, financial services, etc. IMHO, his most important job is to provide a stable environment and air cover for his team to run. It's a different yardstick here. Look at Steve Ballmer. His team runs fast, but his investors still want to get rid of him. ^_^

From a systems and devices point of view, you should be looking at Kaz Hirai and Hiroshi Yoshioka. I would lump content services into Kaz's offerings too since he's in charge of the delivery platform.

Specifically for consumer services...

Kaz has just become the head of all the consumer divisions recently. Japan faces unprecedented challenges. I doubt the analysts will penalize Kaz at this extraordinary times. But all excuses aside...

During the transition, Move was badly communicated. I would chalk it up to Kaz's failure in the mean time (Since his marketing heads left).

I can tell Kaz is not technical (and Tretton too !). Both of them have to find a lot of words (Buzzwords !) to convey a user experience. They may need to overcome this challenge with additional assistance. Operationally, i's difficult to put buzzwords into tangible action items. It's also impossible for the end user to experience/enjoy a buzzword. So they often come across as "useless" or "ineffective" to a customer like me during communication.

As for innovation and unification of devices, his attention is clearly on PSN services thus far (and "standardized" Playstation Suite devices). It's a good consolidation point, but it's also a defensive and time consuming move to complete the whole picture.

For short term focus, we will have to zero in on their next line of consumer products (NGP, S1, S2 and Vaio). e.g., How well the user experience performs, and the attractiveness of the ecosystem. He may have to accelerate part of the PSN plan to at least differentiate the appeal of the ecosystem.

I don't think we have enough info to conclude either way yet.


Sony seems awful in general about focus. They have had the eyetoy and such for years but couldn't get a vision of it to push to consumers like connect. Now they have had remoteplay but it just languished only used on old games and some launch titles. Now it seems nintendo may make that their push next gen. They have all these great ideas hardware wise but seem unable to push anything cohesive software side.

Yeah... they don't stick to the vision long enough to realize the fruit. I wonder if RemotePlay will make a come back in NGP/PS3.
 
I hope it comes back and this time they stick too it. It has 2 analog sticks plus enough controls that the PS3 games could be more easily mapped. The best thing they could do though for that is make sure it has a Wireless N capable chip.
 
What's the "right" guy ?...
From a systems and devices point of view, you should be looking at Kaz Hirai and Hiroshi Yoshioka. I would lump content services into Kaz's offerings too since he's in charge of the delivery platform.
In that respect Stringer was the right guy. He saw the mess of Sony divisions not working together, and has done something about it. He's got a guy in charge of the new software-based content delivery platform, and there's a grand vision for Sony to work towards. Perhaps someone else could have achieved the same with more rapidity and better cooperation between divisions, but that's unlikely. I just think Sony was allowed to get too bad in the first place such that it was never going to be easy for anyone to turn around. Stringer should at least be congratulate for what he has done. However, a visionary like Jobs, with the full support of a loyal Sony corporation, would have been a phenomenal presence in the industry. Perhaps it's even best that that didn't happen?! ;)
 
Sony declines to create a MP3 player because it can only used to play pirate music.
Sony stands firm on selling music CD´s and DVD´s, plus the players needed for this.

2001, Apple sells the iPOD at that time a device that only could be used for pirate music, it becomes the defacto MP3 player.

You could put music from sources you owned on an iPod even way back in 2001. Please stop making it sound like Sony was trying to take some moral high ground or something.
 
I'm not sure that's what -tkf- meant; rather that he was giving Sony's thought process. Sony's aversion to MP3 players was because they viewed them as only the tools of piracy, and so Sony refused to adopt MP3 players and suffered.
 
I hope it comes back and this time they stick too it. It has 2 analog sticks plus enough controls that the PS3 games could be more easily mapped. The best thing they could do though for that is make sure it has a Wireless N capable chip.

Yes, NGP has 802.11n. PS3 is still stuck in 802.11g but 802.11n should be doable via an adaptor.

It's the software I'm more worried about.
 
I may well be wrong, but unlike Steve Jobs, or in some respects good old Phil Harrison who never got enough traction within Sony to get things going, the current Sony presidents come across more as politicians than visionaries. They may be doing important groundwork though, in making Sony a more coherent whole that can follow a vision supported by all departments as would be necessary, but the bigger a company, the bigger undoubtedly the challenge in getting that big train moving in the direction of someone´s vision, irregardless of how brilliant that vision is. In that respect, I think Apple has benefitted from being a relatively small, focussed company, that shows it can be impacted by a single person´s vision.
 
Netflix serves USA plus Canada(?), they started streaming in 2008.

How could Sony not have competed with Netflix, it they had chosen the right path that is.

Lets go back in time.. Sony OWNS the content, Sony OWNS the hardware.

Sony declines to create a MP3 player because it can only used to play pirate music.
Sony stands firm on selling music CD´s and DVD´s, plus the players needed for this.

2001, Apple sells the iPOD at that time a device that only could be used for pirate music, it becomes the defacto MP3 player.

In 2003 Apple stats to nail the coffin as they open the iTunes store.

Sony loses, Apple wins.

Sony doesn't own the content, they own Sony content....regardless this doesn't in any way indicate they'd have an advantage as Apple, Netflix, yada yada yada has shown.

As for hardware Sony doesn't own the hardware, they own Sony hardware....and the PSP has shown that consumers don't like Sony's proprietary formats ie UMD, ATRAC.

Apple sells the iPOD that can only play pirate music?:LOL:

Sony lost in the portable music player market simply because they tried to push MiniDisc, UMD and ATRAC instead of adopting MP3, AAC etc. Their players weren't anything to write home about either. Creative's players were more popular than any of Sony's dedicated players which relied on junk software to transfer/rip music.
 
Last edited by a moderator:
I'm not sure that's what -tkf- meant; rather that he was giving Sony's thought process. Sony's aversion to MP3 players was because they viewed them as only the tools of piracy, and so Sony refused to adopt MP3 players and suffered.

While at the same time selling recordable CDs? And cd recorders?

I'm sorry, but that's bullshit, Sony misread the market.
 
Back
Top