I wonder why any user should be upset?
If I were a PSN users I would maybe be a little annoyed if this ment delayed content (i.e. let the 360 get it first so multiplatform users get the 360 copy) or worse, no content. Every dime counts (as you will see below). And a natural concern of those who want the platforms online presence to grow it is a horrible idea to be second fiddle when you are already in a hole. Not to mention at $0.16/GB Sony isn't exactly selling bandwidth at cost to Publishers.
Wow, are the PS3 developers that cheap ? You can subsidize a few PS3 developers based on demo bandwidth cost alone ?
1M 1GB downloads * $0.16/GB = $160,000.00
Including payroll taxes and whatnot that is 2 quality developers right there, maybe 3 depending on the size/budgets of the studio and here it is located. Of course *PS3* developers may be more expensive than your average developer, and more valuable.
I see it from a different perspectives. Most of the demoes today s*ck. The developers better learn how to make good demoes that sell their games to recover the bandwidth cost.
One of the points of demos is exposure to all sorts of titles, traditional and non-traditional. Essentially it is another penalty against games that go cross grain. It is bad enough that dev costs and marketing are though the roof. You look at the PC model where this software thrives and it is because the overhead is very low. Distribution online is free because the services have adds and are also, you guessed it, in most case free.
My different perspective is most games suck... and we surely don't see eye to eye on many titles. That would rather see digital distribution be the equalizer that allows more unique content for more unique people than be funneled back into the same-old-same-old.
In general, bandwidth should be a variable cost proportional to (i.e., subsidized by) sales. I see that from archie4oz's post, Sony has lowered the fixed cost of dev kits:
http://www.gamasutra.com/php-bin/news_index.php?story=22864
If Sony thinks thi they are stupid. Sony needs demos. If they think taxing demos benefits users or aids them in competiting online then they are clueless. Better online content is a compelling reason for purchase, discouraging such or hindering your service impacts the impression of your product.
(Yes, I am somewhat "mad" at developers for hurting themselves with lousy demoes).
It is always a bad demo, poor markeing, etc
$0.16 per GB is perfectly reasonable.
Repeat after me: Highway robbery.
If only 0.27% or (1 of every 370 people) bought your game based on the demo, you would make your money back. This is assuming your demo is a full 1GB and you are selling a retail game.
Not even! You are assuming incorrectly that the game maker gets $60 of every sale. Once you consider the retail cut, marketing, the publisher cut, repaying the publisher for financing the project...
A look at press clippings of pubs supporting the PS3 has a lot of red. Margins are right right now and even if 1-in-10 who download your demo buy the game you now have added $1.70 to the cost of each title sold. Sell a million titles that is $1.7M.
How PS3 many games do you think have a surplus $1.7M...
The same math applies to smaller PSN download only games. If you put up a 200MB demo for for a $10 game you still only need about 0.28% of the demo players to buy the game to make your money back.
Yeah, we all work for free! Weeeeee!
Publishers SHOULD foot the bill for their advertising. Not the consumers. I don't know why people are complaining about this.
Actually a long term, successful business model has shown demos can be supported quite well through 3rd party advertising. There is no reason the publisher, consumer, or platform holder should foot the bill if they developed a profitable strategy with mindshare. Further it would be much, much cheaper for pubs to have their own servers and bypass Sony, which was supposedly one of the benefits of PSN and faults with Live.
Anyhow even if the usual suspects were right, if I am in Sony's shoes and want to generate mindshare and momentum and make PSN a viable selling point over and above Live I would be positoning the platform in a way to encourage premium and unique content to differentiate. Have less content and getting stuff later and leave a more-bad flavor in your mouth compared to competing platforms isn't the way to generate the sort of loyalty Sony formerly had from many dev houses. Of course Sony isn't playing to win developers but instead to stop the gushing blood.