SI Electronics - SEGA Related?

Edge

Regular
Since the other thread was locked, I have some questions about this company.

I see they are owned by Sammy, and were acquired in 2001 as a subsidiary. I see it says "Digital Entertainment" on their home page, and says "Future", but they don't list any products.

TEXAN, you seem to know something about this company. Why did Sammy buy them, and what products are they working on?

Company homepage: www.sie.co.jp
 
Babel Fish - SI Electronics Webpage - Corporate Information said:
How age and social conditions, the generation changing, the people seek a some pleasure = entertainment in life. The entertainment in broad sense, from talkative song of the friend play and the like, to sport game mail Internet and the like is the very wide world. That with the flow of age such as technical popularity environment always having changed & changing. While consuming the yes dealing time disposable income of fixed ratio, indispensable ones which give the moisture to life, that is the entertainment. You think that our s eye electronics utilizing the digital technology which is コアコンピタンス, expand the world of the entertainment, would like to keep making pleasure moisture impression on the people. It mentions always new technology and various entertainments, in order to understand, we think of work rule and duty system etc. softly, have been active with environment inside the company freedom cheerfulness. On the one hand, we have made business important. All employee polishes business feeling, with management mind while, being efficient, systematic business the heart per seat て is. As for s eye electronics, seeking the unlimited possibility of the entertainment, you made new challenge start. While even from now on global staring age with point of view, employee all it keeps pushing on. Also in the future we ask the s eye electronics which keeps creating the entertainment, may.

Babel Fish - SI Electronics Webpage - Enterprise Information said:
So far, the experience abundant engineer who participates to leading video game machine development in the core, development of the graphic system is done. With development for picture indication ASIC "graphic engine" it adjusted, to various uses such as 2D indication, 3D indication and animated picture playback, development of the "graphic engine" is done. With the development of SDK, in order to be able to manage the graphic engine simply, various library utility middleware tools are developed. It is important to offer SDK which it is easy to use because decreases the man-hour of contents production person, actualizes as desired image expression. It has stressed above developing the graphic engine. With development of the picture indicatory equipment, the design which utilizes the feature of the graphic engine is done, high reliability and stability operation are guaranteed. From development to production. Not being limited to just development of the graphic system, the respective company by the fact that you manage, quality as a product is raised to production and part buying of the product which was developed. S eye electronics is ファブレス enterprise, but production cooperates with certain quality and the partner enterprise which can promise supply. It is corresponding softly from those of the small lot to the product monthly output 10 ten thousand or more.

I'm not to sure exactly after reading all that. It seems they provide SDK tools for 2D and 3D applications. Video Games? They also reference to

SI Electronics said:
As for s eye electronics, seeking the unlimited possibility of the entertainment, you made new challenge start.

Eye Electronics? Not to sure what that exactly is referencing to. But ultimatley in the Enterprise section, they talk about SDK's and libraries. I wonder what exactly Sammy is going to them for, it could be something big or mundane. One things for sure though, seeing Sega back on their feet and releasing hardware (in any form) would be wonderful and a great thing for the Industry IMHO.
 
Edge said:
Since the other thread was locked, I have some questions about this company.

I see they are owned by Sammy, and were acquired in 2001 as a subsidiary. I see it says "Digital Entertainment" on their home page, and says "Future", but they don't list any products.

TEXAN, you seem to know something about this company. Why did Sammy buy them, and what products are they working on?

Company homepage: www.sie.co.jp

Sammy bought SI Electronics from SEGA in 2001 after SEGA cancelled the Dreamcast and left the consumer hardware business. Thus they no longer needed them.

Sammy at around this time was looking for rapid expansion in the technology sector and they even set up Sammy NEWS (New Entertainment World of Sammy) business, which focused on new technology sectors.

Sammy was after rapid expansion into other businesses and so was SEGA and as both companies were so much like siblings anyway in 2004 both SEGA Corp and Sammy Corp merged into SEGA SAMMY HOLDINGS INC.

By default SI Electronics was back home. A subsidiary among 25 other subsidiaries of the SEGA SAMMY Group.

http://www.segasammy.co.jp/english/pr/corp_list.html

SI Electronics developed the Aurora SoC.
 
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