No marketing? It's featured in every Xbox ad I've seen for the last couple of months, has a big presence on the front page of xbox.com, and I have seen ads before videos that, if they weren't 100% for Hellblade 2, the game was featured heavily in a Gamepass ad. I don't read any magazines, and don't watch broadcast TV, so I can't comment on those markets. I guess they aren't taking over Times Square or flying planes with Hellblade 2 banners behind them, of doing radio ads, but it isn't like there is no marketing for this game. Yes, it's lighter than Call of Duty or Spider-Man 2, not not nonexistent.
I never saw a single ad for Helldivers outside of watching the tailers on a Playstation event stream.I guess they're heavily marketed on their own platform? I don't use xbox.com. The only thing I've seen on the pc xbox app is a little pre-install tile. For something like Helldivers 2 I was getting tons of ads on youtube and stuff like that.
I never saw a single ad for Helldivers outside of watching the tailers on a Playstation event stream.
General comment:Calm down. It's on GP. 15 million people are guaranteed to try it. If it's great the reviews will do most of the heavy lifting. If it's disappointing, why market it?
Helldivers 2 was a sleeper success, the first game was extremely niche and Sony obviously didn’t expect the 2nd to hit like it did, hence why there was no advertising.I never saw a single ad for Helldivers outside of watching the tailers on a Playstation event stream.
MS seems to like to advertise something a week or two before and then after it releases. however they may think its close enough to E3/June show case time that they can just bundle all that advertising together.All in due time. Or maybe not. It's possible MS has determined that 15 million on GP will try it and spending $30 million on an ad campaign to get another million non-GP people to buy it isn't worth the effort. Save the ad campaign for the PS port in 2 years.