ATI demonstrated the clear leadership of its core graphics processor technology when John Carmack, creator of the highly successful Doom(TM) video game, chose ATI's as-yet-unveiled next generation graphics processor to launch the eagerly anticipated new version, Doom III(TM), at E3 Expo. Said Carmack: "The new ATI card was clearly superior ... in every test we ran, ATI was faster." Doom III won "Best of Show" for PC games at E3, running on ATI's new hardware, which will be launched in the fiscal fourth quarter.