*Rumors Spin-off* 360 & Blu Ray

I do know that it took itunes 15 months to sell 7 million movies while BRD required 18 months to reach that number (Itunes number refer to just US while I am not sure BRD number refers to US or worldwide).

The price is different though, especially during Blu-ray's first year. It's not an apple-to-apple comparison so to speak.

In that sense, Blu-ray is expected to trail download movie sales (heck, it is also limited by HDTV user base whereas iTunes sold mostly SD movies for PCs/Macs/AppleTVs/iPods). It does not mean Blu-ray is not doing well, or is inferior. They are different.
 
Another big part of DD vs Physical is being able to trade/borrow content. Most of the BluRays i have seen have been borrowed off friends, and i know by looking at the second hand bins that trading in movies is something a lot of people do. This is something that cannot be done with DD in the same way.

I also think a lot of this talk is only relevant to people of a certain type. There are tons of people that just dont trust buying stuff off the internet or simply dont want to. DD will become more and more popular but it will be a long long time before Physical media is irrelevant. People still buy CDs...

Yes , but there are other factors that can equal those out. 1) Ease of content. You just put on your device and there are the movies. 2) Storage area. Blurays take up room, you start to get a sizable collection and thy take up alot of room. All you would need is a box to stream from and the foot print stays the same as just a bluray player

This behaviour is expected though. However this time round, you don't have to sell your Blu-ray player to get Netflix streaming. They come together. See how the new announcement benefits Blu-ray ?

The Netflix deal is expected to boost their streaming plan. Some will fall back to Netflix's $8.99 unlimited streaming DVD plan instead of the $10.99 unlimited streaming Blu-ray plan. Eventually when they realize that the HD streaming library is limited and different from the Blu-ray one. A portion will consider an upgrade to $10.99 or continue to buy day-n-date Blu-ray movies they like.

The marketplace is a lively one. e.g., I hear Blockbuster is also prepping a BD-Live streaming service for all Blu-ray players, cheapest Blu-ray player is now $99 and may be $49 for Black Friday, more Blu-ray movie discounts coming, Windows adding Blu-ray support, iTunes Blu-ray may be due soon, etc.

All in all, consumers have more choices. I sent the announced Netflix deal to a PS3 friend. He replied with an offer to lend me "his" Transformer Blu-ray disc. I need to return it by tomorrow to Blockbuster though.

He doesn't want subscription. And I don't see why I must limit my movie "deals" to DD channels only. Afterall, I got Blu-ray with the game console. Some will get it with their TV, so on and so forth.

I don't see it as a boon to bluray if bluray rentals gain traction. Now you have a few hundred copies of the movie doing the work of a few thousand copies.

Also as for cheap blurays , Weren't blurays supposed to allow the studios and hardware companys to charge a premium over dvds because dvds were being sold at bargin basement prices ? how does it help to replace dvd with a more expensive disc that often comes with free digital download verisons of the movie when they are on price parity with the dvd ?

I don't see how thats a good thing

As for bluray. Yes you got it with a game console, In the past there has been what 200m of those sold ? How many computers are sold each year ? Laptops , desktops , netbooks ? How about tvs and cable boxes ? smart phones ? e-readers ? car video players ? mp3 players ? All of those are capable of using the same DD service.

Whats great is that if they choose to do it smart, the content you paid for could be reduced in quality on the fly for each device you own. So for instance you could download the 1080p 3d verison on your ps3/360 and then on your iphone you could get your smaller file and hten on your laptop you could have a nice 720p file all from the same software all at the same price.

For many people they would rather have a small box with a hardrive that can send the movie to all their devices than to have multiple boxes that require discs that can easily be damaged.

You friend may not want a rental service now , but as he gets more media devices for every day use he will start thinking about it more and more
 
I don't see it as a boon to bluray if bluray rentals gain traction. Now you have a few hundred copies of the movie doing the work of a few thousand copies.

The whole industry will still benefit. There are people who make dollars from diodes, parts, disc pressing, authoring equipments, etc. The studios will also fine-tune the price of Blu-ray sales over time.

Also, don't be surprised if Blu-ray opens up additional revenue streams due to BD-Live.
 
The price is different though, especially during Blu-ray's first year. It's not an apple-to-apple comparison so to speak.

In that sense, Blu-ray is expected to trail download movie sales (heck, it is also limited by HDTV user base whereas iTunes sold mostly SD movies for PCs/Macs/AppleTVs/iPods). It does not mean Blu-ray is not doing well, or is inferior. They are different.

Thats an inherent advantage of DD. It is relatively inexpensive to gain access to the service because it tends to gain adoption on the back of hardware or services where its not the primary feature.

Even DD in SD resolution is revelant because it acts a catalyst for future HD offerings. Guess how great BR format adoption and sales would be if it simply worked on DVD players.

I am not making these point to say BluRay is inferior or not doing well. I making these point to show that the landscape that once existed for DVD doesn't exist now. Also, I am highlighting that while everyone was fixated with the BluRay and HDDVD war, DD snuck through the backdoor and is becoming a monster in terms providing HD content.
 
No its not that. Its that people are creatures of habit. People have bought books all their lives , e-readers are new. People wont flock to them , esp not right now. You can buy a book and it will be readable untill something happens to it. You may buy an e-reader but what happens in 3 years if you want to say go from the kindle to barnes and nobles 2012 e reader ? Can you take it with you ?

Same goes for other things like newspapers . Can you read an online site on the bus or train ? If so are you limited to your phone screen? hardly ideal.

Things take time to change. Right now most consumers are used to going to bestbuy or walmart and getting a physical disc. As time goes on more and more will experiance DD's in some way. At some point it will be the rare person who went to the store to buy a disc to watch a movie. Just like there is a whole generation being born and raised right now who will never go to a store to buy music on a physical medium. Mabye hte next generation will never buy movies on a disc either.


Of course in the mean time DD will take more and more of the market from optical formats.

I think you cover way more ground here than the scope of this thread (that should be spilt into something called The console platforms and the future for DD).

DD is, hopefully going to be the end to all physical media in any regard. We waste so much energy and resources making throw away items.

But "we" are not the world (only it´s children) and we do know when it´s christmas. There is billions of people that doesn´t have any kind of internet infrastructure, they still rely on old school technology. It´s so far out in the future to be a reality by the majority of humans.
 
Your TV has nothing to do with it. The bitrate (which has nothing to do with HDMI) is lower for streaming media. 1080p simply refers to the lines of resolution that are present, however, the quality is not the same. Same goes for audio. It's not that it's not uncompressed, it's that it's further compressed even more than standard dvd. I find that pretty unacceptable for a 'for pay' service.

Then you probably wouldn't want to pay for any HD tv in the USA. Services like Directv, Dishnet, Cable, Fios, etc, all use bitrates far lower than what blu-ray offers for HD content. In fact i believe some like Fios *peak* at 19mbps, and average far less than that. Other HD services peak even lower than that! Sure it's 1080i instead of 1080p, but it's also realtime live encoding which is less efficient that having a pre-encoded library of movies. That is also with a fixed codec setup that can't be changed, compared to software streamers on console that can be infinitely tweaked with the latest codec advances. For all we know, current software streamers may be 20% more efficient than the hardware codecs that blu-ray players and tv providers are stuck with. Heck, look at Sony HD video cameras. They do live realtime encoding at 16mbps for 1920x1080i at 60fps with AVCHD. Consumers seem happy with the quality.

They don't have to match blu-ray quality, they just have to be good enough. Google around for what typical average bitrates are for live HD tv, you might be surprised how low the bitrate is. If tv can get away with it then so can the consoles, except consoles have the advantage of being software upgradeable and not having to do realtime encodes which gives them a picture quality edge even at similar spec.
 
They don't have to match blu-ray quality, they just have to be good enough. Google around for what typical average bitrates are for live HD tv, you might be surprised how low the bitrate is. If tv can get away with it then so can the consoles, except consoles have the advantage of being software upgradeable and not having to do realtime encodes which gives them a picture quality edge even at similar spec.

TV is allowed to look like crap because it's always been at the very bottom in terms audio visual quality compared to everything else. Well except for maybe now. Streaming HD probably looks worse as a whole than OTA HDTV.
 
Thats an inherent advantage of DD. It is relatively inexpensive to gain access to the service because it tends to gain adoption on the back of hardware or services where its not the primary feature.

You will get Blu-ray player integrated with PCs, TVs and digital download players as well. Player and drive prices are coming down really quickly. It depends on what you want. It is cheaper to rent Blu-ray from Netflix without the unlimited streaming ($6.99). It is also cheaper to borrow Blu-ray from the library.

Even DD in SD resolution is revelant because it acts a catalyst for future HD offerings. Guess how great BR format adoption and sales would be if it simply worked on DVD players.

DD doesn't simply work on DVD players too. No technology does (except for DVD), and DVD sales is declining while Blu-ray sales is up in the mean time. SD download will also help to drive Blu-ray usage indirectly... as long as the player is capable of both. Some people want to own content after viewing them online, or they may rent/borrow it.

I am not making these point to say BluRay is inferior or not doing well. I making these point to show that the landscape that once existed for DVD doesn't exist now. Also, I am highlighting that while everyone was fixated with the BluRay and HDDVD war, DD snuck through the backdoor and is becoming a monster in terms providing HD content.

DD has been here for the longest time, if you count the cable and satellite TV. The studios have been experimenting with Internet streaming for a very long time (more than 10 years). They are a known factor before Blu-ray was launched. That is why the stack also supports episodic and movie download models (among other things).

None of the DD models are ready to replace disc-based media yet.
e.g., http://www.cnet.com.au/digital-downloads-and-blu-ray-will-co-exist-339292094.htm?omnRef=NULL
 
patsu just want to point out that its $7 for the cheapest bluray plan on netflix and that is 1 dvd out at a time with a maximum of 2 blurays a month. You also get 2 hours of streaming for free buto nly to your pc and not to a netflix device like the 360.

For $1 more you get unlimited monthly rentals with 1 out at a time and unlimited streaming. So once again the value is with dvd/ dd on netflix unless you are someone who only watches 2 movies a month.
 
... provided you don't get Blu-ray elsewhere for free. I have friends who borrow and rent Blu-ray too. We "share" discs and visit each other almost every week. And 2 movies per month may be good enough for some households (they may have cable). So again, it depends on your needs.

The studios *and* the consumers will try to milk both channels.
 
Then you probably wouldn't want to pay for any HD tv in the USA. Services like Directv, Dishnet, Cable, Fios, etc, all use bitrates far lower than what blu-ray offers for HD content. In fact i believe some like Fios *peak* at 19mbps, and average far less than that. Other HD services peak even lower than that! Sure it's 1080i instead of 1080p, but it's also realtime live encoding which is less efficient that having a pre-encoded library of movies. That is also with a fixed codec setup that can't be changed, compared to software streamers on console that can be infinitely tweaked with the latest codec advances. For all we know, current software streamers may be 20% more efficient than the hardware codecs that blu-ray players and tv providers are stuck with. Heck, look at Sony HD video cameras. They do live realtime encoding at 16mbps for 1920x1080i at 60fps with AVCHD. Consumers seem happy with the quality.

They don't have to match blu-ray quality, they just have to be good enough. Google around for what typical average bitrates are for live HD tv, you might be surprised how low the bitrate is. If tv can get away with it then so can the consoles, except consoles have the advantage of being software upgradeable and not having to do realtime encodes which gives them a picture quality edge even at similar spec.

I actually don't pay for any HDTV services. In fact, I don't have cable at all. I prefer to buy my TV shows and movies on disc. I don't believe in shelling out hundreds (if not over a thousand) dollars per year to watch less than $500 worth of DVD / Blu-Ray movies / TV Shows. For the amount of money you pay in Cable fee's, etc, you can buy a lot of boxed sets and what not, and you get the advantage of significantly better quality and "bonus features" if you're into that.

:)
 
Then we'll just have to agree to disagree. Without that portion, how could you see that I've seen both sides of the HD story and not just purely a 360 perspective? Here are your warm fuzzies: The PS3 is worthwhile to me for exclusive games. UNTIL the Zune marketplace proves itself under stress, and as I said before has the content I want when I want it, I also use the PS3 for HD movies. BUT, if the Zune marketplace performs well under stress AND has what I want when I want it, THEN the PS3 is worthless to me for HD movies since my needs can be serviced by a compelling DD service. Clear?

And if the game library doesn't keep up, then I can sell it without any qualms. But this thread is 360/BR/DD.

You do realise this isnt a 360 vs PS3 thread right?

PS3 offers Pyhisical media playback as well as DD, as does the 360. Both have netflix as of next month.

What is in question is the value of Bluray as an ADDED feature, not as an either/or situation.

If it was a free addition i think most people would see it as having value. Similar to the pay for Live Gold situation, were there is a cost associated with it, percieved value is different for each individual. To suggest Bluray, or physical media in general, is irrelevant for everyone is just plain silly and is likely to remain that way for a very very long time.
 
I think the only thing holding back DD from becoming the next standard period is that your limited to platforms. If the powers that be would allow all content to work on all devices you would not see any resistance to DD. As it is now your pretty limited to what you can do with the content you buy. Have a ps3 ? Well if you buy from the ps3 store your limited to watching it on your ps3 and psp .

Have a 360 ? Well your pretty much limited to windows platforms , xbox and zune hd . Have apple ? Your pretty much limited to apple machines.
 
You will get Blu-ray player integrated with PCs, TVs and digital download players as well. Player and drive prices are coming down really quickly. It depends on what you want. It is cheaper to rent Blu-ray from Netflix without the unlimited streaming ($6.99). It is also cheaper to borrow Blu-ray from the library.

The penetration that you speak of with BluRay in the future is pretty much there now with DD. With BluRay its a question of accessibility, while with DD its a question of utility. BluRay's disadvantage is getting players into homes but once it there people will readily take advantage of it. DD's advantage is ability to piggyback it way into homes through the internet broadband and cable services and through hardware with the PCs and gaming consoles. Its disadvantage lie with convincing people to use the DD thats readily there at there fingertips.

DD doesn't simply work on DVD players too. No technology does (except for DVD), and DVD sales is declining while Blu-ray sales is up in the mean time. SD download will also help to drive Blu-ray usage indirectly... as long as the player is capable of both. Some people want to own content after viewing them online, or they may rent/borrow it.

Thats not the point. The point is that DD upfront cost are very low to nil in terms of access while BluRay requires you purchase a player. Meaning if you have a DVD then migration to BluRay requires a upfront cost for the player. If you are taking advantage of SD DD then migration to HD DD doesn't require an additional hardware purchase. The migration from SD DD to HD DD is the equivalent of Bluray being playable on any DVD device.

DD has been here for the longest time, if you count the cable and satellite TV. The studios have been experimenting with Internet streaming for a very long time (more than 10 years). They are a known factor before Blu-ray was launched. That is why the stack also supports episodic and movie download models (among other things).

Movie studios have allowed cable and satellite TV to rent using DD for years, but its only recently that movie studios have started with experimenting with releasing titles to OnDemand at the same time as DVD release in any appreciable manner. Over the past year it has becoming pretty common to see titles release on DVD and OnDemand at the same time. In this arena smaller and independent studios are leading the way with some titles being release in the movie threaters, DVD and OnDemand on the same day.

http://www.indemand.com/press/view/33

"Day & Date availability is growing quickly. According to David Asch, iN DEMAND Networks Executive Vice President, "Starting in mid-2007, there were only 15 titles offered to cable's Video On Demand platform the same time as DVD. In 2008, there were 73 day and date titles. If current trends hold, we expect to present significantly more than 100 day and date titles to cable viewers during the year 2009." So far this year, 30% of cable VOD titles from major studios have been offered day and date."

"VOD is becoming second nature"


None of the DD models are ready to replace disc-based media yet.
e.g., http://www.cnet.com.au/digital-downloads-and-blu-ray-will-co-exist-339292094.htm?omnRef=NULL

I am not saying it is, what I am pointing out is there DD is alot further along then anyone would of imagine and its the consoles (and services like itunes) that are spearheading its adoption. And that BluRay will never be the behemoth that DVD was and still is in terms of market domination of movie content.
 
The penetration that you speak of with BluRay in the future is pretty much there now with DD. With BluRay its a question of accessibility, while with DD its a question of utility. BluRay's disadvantage is getting players into homes but once it there people will readily take advantage of it. DD's advantage is ability to piggyback it way into homes through the internet broadband and cable services and through hardware with the PCs and gaming consoles. Its disadvantage lie with convincing people to use the DD thats readily there at there fingertips.

Considering cases where both DD and Blu-ray are present in the same household... if Blu-ray is still getting used, then it has a reason to stay. The rest is expanding its footprint. Blu-ray is doing well in this aspect. It has outpaced DVD player growth.

Now as for DD, as I mentioned, they are here for a long time already. Adoption will increase but it does not mean disc-based business is irrelevant.

Thats not the point. The point is that DD upfront cost are very low to nil in terms of access while BluRay requires you purchase a player. Meaning if you have a DVD then migration to BluRay requires a upfront cost for the player. If you are taking advantage of SD DD then migration to HD DD doesn't require an additional hardware purchase. The migration from SD DD to HD DD is the equivalent of Bluray being playable on any DVD device.

What you said above apply to DD schemes too. If I have a DVD player, then migrating to HD streaming still requires a player and a subscription plan.

Movie studios have allowed cable and satellite TV to rent using DD for years, but its only recently that movie studios have started with experimenting with releasing titles to OnDemand at the same time as DVD release in any appreciable manner. Over the past year it has becoming pretty common to see titles release on DVD and OnDemand at the same time. In this arena smaller and independent studios are leading the way with some titles being release in the movie threaters, DVD and OnDemand on the same day.

Sure, but it is small scale compared to DVD and Blu-ray, and in your example, it requires expensive subscription for a network operator (e.g., cable). The studios are also experimenting with releasing movies on Blu-ray first before anything else. And yes, Sony is one of the studios that is persuing day-n-date DD releases aggressively too. The movie marketplace is a lively one, and full of choices.

I am not saying it is, what I am pointing out is there DD is alot further along then anyone would of imagine and its the consoles (and services like itunes) that are spearheading its adoption. And that BluRay will never be the behemoth that DVD was and still is in terms of market domination of movie content.

Blu-ray doesn't need to be DVD to be successful. There are areas where Blu-ray can't go, but there are paths that Blu-ray has gone where DVD couldn't. e.g., I wouldn't be surprise if Blu-ray players become a significant platform for DD at the same time. BD-Live has proven that BD players can "instant" stream videos from Netflix and soon Blockbuster. Blu-ray for Windows and Macs are imminent. The nextgen cable box also uses something very similar. Blu-ray is not merely a storage format. Because of its advanced software stack, it is a nextgen media platform. It is a mistake to think Blu-ray is (must be) like DVD.
 
Considering cases where both DD and Blu-ray are present in the same household... if Blu-ray is still getting used, then it has a reason to stay. The rest is expanding its footprint. Blu-ray is doing well in this aspect. It has outpaced DVD player growth.

I see that said everywhere. But Im wondering if both the PS3 and PS2 are used in the data to interpret that belief. Because the PS2 put 50 million DVD players on the market in a matter of two years and at a time where DVD standalone started to really catch wind in terms of sales rates.

I sure your assertion is true in year 1, 2 and 3 when you overlap DVD and BluRay sales. But I haven't seen anything that supports that notion in year 4, 5 and 6 when you include all DVD and BluRay devices.

Now as for DD, as I mentioned, they are here for a long time already. Adoption will increase but it does not mean disc-based business is irrelevant.

"Disc-based business is irrelevant" was never my point, only that disc-based business will never be as relevant as it once was in terms of market domination.

What you said above apply to DD schemes too. If I have a DVD player, then migrating to HD streaming still requires a player and a subscription plan.

If you have a PC and broadband you already have access to DD.

Sure, but it is small scale compared to DVD and Blu-ray, and in your example, it requires expensive subscription for a network operator (e.g., cable). The studios are also experimenting with releasing movies on Blu-ray first before anything else. And yes, Sony is one of the studios that is persuing day-n-date DD releases aggressively too. The movie marketplace is a lively one, and full of choices.

Cable is expensive, but that would only matter if Cable or Satellite TV's subscribers weren't many. But it has pretty expansive coverage here in the US, there are more cable tv subscribers than people who own bluray.

Blu-ray doesn't need to be DVD to be successful. There are areas where Blu-ray can't go, but there are paths that Blu-ray has gone where DVD couldn't. e.g., I wouldn't be surprise if Blu-ray players become a significant platform for DD at the same time. BD-Live has proven that BD players can "instant" stream videos from Netflix and soon Blockbuster. Blu-ray for Windows and Macs are imminent. The nextgen cable box also uses something very similar. Blu-ray is not merely a storage format. Because of its advanced software stack, it is a nextgen media platform. It is a mistake to think Blu-ray is (must be) like DVD.

True, BluRay doesn't need DVD. But if BluRay could have used the existing DVD base it would have way more penetration in the marketplace then it has now. This is how DD has been able to penetrate so broadly and deeply into the market it makes use of the existing userbases of several different devices and services because it very cheap to incorporate.

Basically, you are describing how invasive and persuasive DD can be. The concept that BluRay players extending their features beyond just playing BluRay discs and serving as DD devices would be proof that BluRay is not going to be the dominant format that DVD became.

Furthermore, you seem to construe that my arguments are conveying that BluRay will not be a success or be a major content provider. I am not trying to argue that point. My arguments are relaying my beliefs that BluRay will coexist with DD with both as major players in a landscape that was once almost totally dominated by DVD.
 
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Just wanted to bring up a thought. With a new xbox possibly launching in 2011/12 does the 360 really need bluray in its last year or two of life ? Think of it this way, there is this holiday season where the 360 still has its price point and major game releases. Then there is next holdiay season in which ms can still have a smaller redesigned 360 for that would boost their sales no matter what and a $50 price cut would move tons of those . Then 2011 would either have a new console released and thus it doesn't matter if the 360 has it or not , it would already be considered a last gen system and most likely would have hit $100 for the core. Or it just hits $100 on the core and will already be in its 5th year of life with it being replaced some time in 2012.
 
I see that said everywhere. But Im wondering if both the PS3 and PS2 are used in the data to interpret that belief. Because the PS2 put 50 million DVD players on the market in a matter of two years and at a time where DVD standalone started to really catch wind in terms of sales rates.

I sure your assertion is true in year 1, 2 and 3 when you overlap DVD and BluRay sales. But I haven't seen anything that supports that notion in year 4, 5 and 6 when you include all DVD and BluRay devices.

The report credited the growth to PS3. As long as the choice is there, people can use it when opportunities arise. They also mentioned that 66% of PS3 owners watch Blu-ray movies whereas about half go online on PS3. Standalone BR players fell to $99 this year. For many who replace their DVD players, they may consider a Blu-ray player instead. BR players will get embedded into related media devices (PS3, TV, PC) too.

"Disc-based business is irrelevant" was never my point, only that disc-based business will never be as relevant as it once was in terms of market domination.

We already knew DVD sales is declining and both Blu-ray and DD growth could not make up the difference.

If you have a PC and broadband you already have access to DD.

Sure, Hulu and Youtube are free. Cables, satellite TV, Vudu, PSN Video, XBL and Netflix all need subscription plans and/or an additional player. More and more people buy or rent Blu-ray movies on their new players in the mean time. The DVD player argument doesn't help or block Blu-ray nor DD.

Cable is expensive, but that would only matter if Cable or Satellite TV's subscribers weren't many. But it has pretty expansive coverage here in the US, there are more cable tv subscribers than people who own bluray.

Yes, Blu-ray is borned in the age of TV networks. Their presence has already been taken into consideration by the consumers and businesses. Blu-ray sales continue to climb for whatever reasons. As long as there is a need for it, it will stay or even grow.

True, BluRay doesn't need DVD. But if BluRay could have used the existing DVD base it would have way more penetration in the marketplace then it has now. This is how DD has been able to penetrate so broadly and deeply into the market it makes use of the existing userbases of several different devices and services because it very cheap to incorporate.

That's what Blu-ray is doing too. DVD players break and people need to replace them. It also gets embedded into TVs and PCs. Streaming does not use DVD user base. Which old DVD players allow you to stream ?

Basically, you are describing how invasive and persuasive DD can be. The concept that BluRay players extending their features beyond just playing BluRay discs and serving as DD devices would be proof that BluRay is not going to be the dominant format that DVD became.

Nope. I don't think DD is invasive. It is different from Blu-ray. Whether Blu-ray will dominate, I don't think you and I can tell. I know it can play disc movies. Now I know it can also instant stream movies. It is also a HD movie spec and a consortium of media companies. Next year or so, the 3D movie specs is supposed to be out, plus 250Gb writeable Blu-rat format are under consideration too.

Furthermore, you seem to construe that my arguments are conveying that BluRay will not be a success or be a major content provider. I am not trying to argue that point. My arguments are relaying my beliefs that BluRay will coexist with DD with both as major players in a landscape that was once almost totally dominated by DVD.

That's a given though based on current spending trends. DVD is down, both Blu-ray and DD are up. It's been like that for the past year or so.
 
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