In a move that appears to mirror Microsoft's misguided attempts a decade ago at turning its MSN online services into an entertainment portal, the software giant this week revealed that it has signed the first in a series of deals that will bring original entertainment content to its Xbox 360 video game console. Microsoft has signed an agreement with Safran Company, headed by Hollywood producer Peter Safran, to produce original, fictional TV show-type programs specifically for the Xbox 360.
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The question, of course, is whether this move makes any sense, now or in the future. In addition to its questionable demographics, most of the 18 million Xbox 360 consoles sold thus far have extremely limited storage space, making downloadable content unviable. And it's unclear whether consumers are looking for yet another way to acquire non-interactive entertainment content. Most Xbox 360 users already have televisions, cable systems with On Demand functionality, Internet-connected PCs, and other similar ways to enjoy original programming.
"The Xbox is unique," Safran says. "It operates at a level outside of what we generally consider Web entertainment." Hey, he's from Hollywood, so he should know.