RUMOR: Xbox 360 20GB SKU to be replaced by 60GB SKU

Discussion in 'Console Industry' started by AzBat, Mar 7, 2008.

  1. AzBat

    AzBat Agent of the Bat
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    Trusted Reviews say they have info that says that the 20GB SKU will be replaced with a 60GB SKU sometime before the end of it's fiscal year(our Q2). They also say that the Microsoft is also looking to add another SKU. They're thinking maybe an internal Blu-ray SKU, but don't have any solid info. Plus, they're not sure what this means for the Arcade SKU. Though they think it will continue to not have a hard drive.

    http://www.trustedreviews.com/gaming/news/2008/03/07/EXCLUSIVE-60GB-Xbox-WILL-Replace-20GB-Model/p1

    Tommy McClain
     
  2. Shifty Geezer

    Shifty Geezer uber-Troll!
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  3. AlNets

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    Don't devkits have 60GB HDDs? I seem to recall some press events where they had 360s with 60GB drives. Anyways, it's about time! :p

    An internal BD SKU just doesn't fly with me either... but I suppose they *could* go with an even bigger HDD for such a SKU to justify a higher price point than the $399 PS3. Maybe include the latest HDMI version and offer all the fancy schmancy TrueHD/DTS-HDMA decoding. People would have the choice of downloading high def TV series and Blu Ray movies, and they would still have space for video game DLC.

    .......or not. :p
     
  4. AzBat

    AzBat Agent of the Bat
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    I've seen all kinds of those "news" articles on that, but I never once considered it as such. It's a no-brainer. Microsoft is an OS vendor. So they are going to be talking with Sony about Blu-ray software support. I don't necessary think that means Microsoft is going to be bringing Blu-ray support to their Xbox platform. Their previous comments about poor attach rate for the HD-DVD add-on shows that they have no intention of doing the same for Blu-ray. Personally, I wished they would. I'd like to have a cheap Blu-ray add-on for my 360.

    Tommy McClain
     
  5. D3B

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    Add WiFi and they almost have a PS3:lol:
     
  6. Zassk

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  7. TrungGap

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    If I recall correctly, Sony is one of the larger producer of blue laser diodes.
     
  8. RancidLunchmeat

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    I don't know if the information can be trusted or not, but this guy sure can't be trusted to make logical conclusions.

    The leap from 'MS is thinking about a new sku' to 'this means a built-in Blu-ray drive' is one that Evel Knievel would have trouble making on his motorcycle.
     
  9. Shifty Geezer

    Shifty Geezer uber-Troll!
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    What other SKU do you think is worth considering though? They've got bottom end, mid-range and top-end. Where else is there for another SKU to fit in, except at the very-top-end adding a feature?
     
  10. J_Saint

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    Nevermind. Didn't read the whole thread.
     
    #10 J_Saint, Mar 7, 2008
    Last edited by a moderator: Mar 7, 2008
  11. silhouette

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    I do not think Elite is covering the top-end any more. When Elite is first released, in addition to 100 gig extra space, it has HDMI output (+ stupid HDMI cable) too. Now, the only difference is 100 gig extra space which hardly justifies the extra 100$ price-tag. If, they bump up the HD space to 60 gig on pro models, they definitely have to do something else to make Elite more appealing. Bluray drive is a good answer.

    The more Sony closes the gap in terms of games, the better MS has to do in hardware value (or price) department. In the last two years, if someone asked me what would be my console of choice, my answer was a clear 360 because of the many high-quality 360 exclusives + live features, even when the price gap is/was just 50$ last xmas. Toward the end of this year, with many AAA games coming to PS3 including MGS and GT5, with bluray now being the winner of the high-def war, with in-game XMB coming, and with almost equal quality third-party games, I am not sure if I can give the same answer unless MS differentiates 360 with some other way. This might be the price (pro: 300$ mid-year/250$ before xmas) or some other new hardware features (built-in wifi in pro/blu-ray drive in Elite) or combination of both (pro:300$ with 60 gig drive+built-in wifi). Without those, I am not sure if MS can sell another 7-10M this year.
     
  12. AzBat

    AzBat Agent of the Bat
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    I agree that if they still have the same Arcade SKU and add a 60GB HDD to the Premium SKU, then they seriously need to rework the Premium SKU. Just going to a bigger HDD doesn't seem plausible, but a Blu-ray and/or WiFi adapter does. I still think they need to do a XNA developer SKU though, even if it was available at retail.

    Tommy
     
  13. RancidLunchmeat

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    Making the same strange leap of faith as the author, aren't you Shifty?

    Why is a very-top-end sku more likely than a very-low-end sku?

    Even if they were to decide very-top rather than very-low, why would that feature have to be a BR drive? Why couldn't it just be built in wi-fi?

    As I said, it's a leap of logic that is incredibly large. Hell, it could be as something as mundane as making a silver or chrome-finished sku.

    new sku doesn't equal blu ray
     
  14. AzBat

    AzBat Agent of the Bat
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    I think that's incredibly strange leap of faith too. Why would they add value to the Premium, but not also do the same to their high tier SKU? I would think just adding something as cheap as a different color for the case is not really smart. Adding WiFi seems plausible, but the reason for thinking Blu-ray is because it would help fix the value perception compared to a similarly price PS3.

    Tommy McClain
     
  15. Shifty Geezer

    Shifty Geezer uber-Troll!
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    Because they can't go lower than the Arcade!

    Differentiation. A new SKU would want a significantly different price point to the other options otherwise you're just confusing the consumer (even moreso!). Do you get the $320 model or the $350 model? At close prices the difference and choice becomes blurred, and shops will have greater difficulty deciding what to stock. If the choice is between $300 and $400, there's a clear distinction for shoppers and outlets. And if the upgrade is just as mundane as a WiFi inclusion, why not just do a WiFi bundle rather than a whole new mobo?

    Edit : And as AzBat eloquently explains, product value. As the mid-tier improves in value, something has to be done at the top to justify the price difference.

    Now that is true. I guess mention of SKU sets many folk thinking of a new hardware of some sort, rather than just a new variation. A new SKU could just be a 60GB version, taking SKU literally.
     
  16. RancidLunchmeat

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    Of course, a SKU is a SKU. It's a stock keeping unit. It could be a bundle, a different color, a model that maintains the identical price point but has a value added benefit such as wifi, or it could be something significant like a blu-ray drive.

    The possibilities of what 'MS is kicking around the idea of introducing a new sku' means are almost endless and launching a 360 with a built in BR drive is only one of them. And I'd go so far as to say it's one of the least likely.
     
  17. Shifty Geezer

    Shifty Geezer uber-Troll!
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    Actually, given the repeated denials and refutations by MS regards even thinking about BluRay, and their insistence at distancing themselves from it at every opportunity, I'd say it actually seems the most likely possibility. There's nothing quite like a good old flat-out corporate denial to indicate a future plan! ;)
     
  18. AlphaWolf

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    No one suggested that it just might be a GTAIV sku?
     
  19. groper

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    I recall Peter Moore saying that if Blue Ray wins the format war Ms could release an external BRD for X360.
     
  20. Tap In

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    exactly,

    it has actually been mentioned several times since release that a Blu Ray add on would be a possibility for 360. that was in fact one of their selling points of the DVD drive in 2005... "too early to call so we have options".

    it is revisionist thinking to believe otherwise.
     
    #20 Tap In, Mar 8, 2008
    Last edited by a moderator: Mar 8, 2008

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