Err, the backface cull removes 50% of faces, by definition.
It depends on the polygon distribution of the model in question. For example, on a human head there are more verts in the face area to model areas like the nose, eye socket, mouth, etc. So if your camera was looking at the face when you backface culled it, you would not be removing 50% of the faces. Alternatively, if you know your game camera is bound to certain restrictions, you can both pre backface cull models to a certain extent at the art level, or purposely spend less of your vert budget on certain parts of the model. In cases like that you will also get less than 50% cull from backface culling.