So just because you don't notice it, the work that goes into it is irrelevant? This isn't about what may or may not find impressive. We're trying to have a discussion of the work they do.
Well, it does bring up an interesting question, in a way. If your artwork is sometimes too subtle, and people don't notice it, did you make the right choice? I think Reach is a great looking game, for sure. But looking at stills, you can pick out a ton of fine detail you would never see in a game with that pace. I think that's still ok, but should they have made things a little more flashy and noticeable? To me, they did a good job of balancing things out, but other people seem to prefer the high-contrast style of Killzone 2/3.