Don't underestimate peoples' lust for the latest features. Men (and let's face it, the vast majority of people who buy the latest graphics cards are men) have always had a weakness for hi-tech gadgets, no matter how impractical they actually are.
I read quite a few different gaming forums, and every single one of them has featured numerous posts about the shakey-cam footage of the Unreal Engine 3 footage. People who had no idea what a shader was are now familiar with the term pixel-shader 3 and equate it with the jaw-dropping graphics they saw. More importantly for Nvidia they equate it directly with the 6800 and 'know' that the next ATI card won't have it.
Now, must of us realise that graphics in the Unreal video will most likely never be realised within the working lifetime of the NV40, but will that stop people lusting after it's 'killer' feature? Nope!
I read quite a few different gaming forums, and every single one of them has featured numerous posts about the shakey-cam footage of the Unreal Engine 3 footage. People who had no idea what a shader was are now familiar with the term pixel-shader 3 and equate it with the jaw-dropping graphics they saw. More importantly for Nvidia they equate it directly with the 6800 and 'know' that the next ATI card won't have it.
Now, must of us realise that graphics in the Unreal video will most likely never be realised within the working lifetime of the NV40, but will that stop people lusting after it's 'killer' feature? Nope!