I agree with this one statement, but why would Sony or any movie studio care about that TODAY? If you ask me they need to get PSP owners to buy UMD's first! Get the people that are buying PSP's for games, then worry about selling UMD's to non-gamers.
And my point has always been lowering the price of UMD's to say $9.99 for older movies or bargin priced movies and $14.99 for new blockbusters like Spiderman 3. I totally see what you are trying to say about downloadable content and I agree to a certain extent, so I think Sony has to give the user a reason to buy UMDs.