I just noticed that all new PSP games by Sony, like GT PSP, Motorstorm, and LBP, are 23,49 on Play.com, and that third party games are all 32,49 (e.g. Fifa 10, Dissidia). Is that an official change in pricing policy? Of course we'll probably not see retailers pick this up until they have to, but it's consistent enough on play.com that it suggests that the pricing of full games has gone down considerably!