Interesting info from ND's community manager:
http://www.neogaf.com/forum/showpost.php?p=18067845&postcount=10775
http://www.neogaf.com/forum/showpost.php?p=18067845&postcount=10775
arne said:We're actually not loading during the cinematics... turns out for quality reasons we kept the ps3 busy enough to not let it load in the background. haha.