Commercial viability of a micro- holographic material hinges on two performance parameters – Hologram reflectivity and material sensitivity in addition to the ease of handling and processing into the disc form-factor. Hologram reflectivity represents how much data can be recorded and the material sensitivity characterizes how fast the data can be recorded into the material. The higher the sensitivity, the faster the recording speed. The latest breakthrough represents a 100x enhancement in material sensitivity, building upon the reflectivity performance demonstrated in 2009. With this breakthrough, the micro-holographic threshold material can support data recording at the same speed as Blu-ray discs which renders micro-holographic technology more poised than ever for success. Additionally, micro-holographic data storage provides data access and transfer rates greater than those attained by traditional optical storage formats. With higher recording speeds required in the professional archival industry, this latest breakthrough by GE researchers will also advance the company’s interests in commercializing GE’s micro-holographic technology. We are witnessing an exciting time in this technology and are privileged to be at the center of it all. Stay tuned!!!