Well Sony are likely currently selling basically every PS5 they make without too much concern. They may not be flying off shelves the instant they arrive like they used to, but there's probably not a lot of worry of them sitting on shelves unable to be sold at all.If they had room to reduce prices and shift more units, why haven't they? They actually prefer to reduce forecasts rather than maintain historic growth? That seems backwards to me
But really, they did use heavy discounts in the last six months or so of 2023 to push more sales as they cleared out all the OG models they could. They may not have quite hit the sky high sales expectations of internal forecasts, but sometimes such forecasts are also unreasonably optimistic(aka greedy) and the actual resulting sales were still very good for them as a result of this.
Yet now the new, notably cost-reduced version of the PS5 is sitting at higher prices again, and Sony are expecting lower sales as a result and they seem fine with this strategy. Why? Because I think it's become more important to them to be able to tout profit margins on their financials. Classic short-term over long-term thinking. It only seems like an obviously bad choice to us, but to bean counters(and look at who the new interim Playstation head is...), it can look very different. I'm sure they're betting that sales will stay high enough to justify all this, but it's still telling they seem fine with this only a few years in.
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