That sounds exactly like what happens in a laptop, doesn't it ?
There are no reference heatsink/cooler for notebooks like there are in desktop chips, at least to my knowledge (underfill material issue aside).
Microsoft, long before issuing the 1.1B repair charge notice, repeatedly kept sending costumers faulty consoles -some guys got seven (!)- before they admitted anything, going as far as having top-level executives publicly and categorically denying the abnormally high RMA rates.
No, its not the same. Ati isn't responsible for producing the chips for the 360, they developed the IP, not the product. It's similar from a perspective of MS and Nvidia, in the way that MS handled the issue is similar to the way Nvidia is handling the issue, but I haven't heard MS blaming any of their suppliers for the problems yet.
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