Is there even any 7.4Gbps GDDR5 available? (honest question). Let's just assume there is:
GTX680 = 195W TDP, 6.0 Gbps GDDR5
GTX770 = 230W TDP, 7.0 Gbps GDDR5
Real time power consumption between the two is fairly close, but it's definitely not a coincidence that the latter has such a high TDP despite core frequency differences being small.
Well, the GDDR speed should play a role, but there's 2 major difference between 680 and 770 related to core speed. the baseclock is 40mhz higher, the turbo clock is only ~30mhz higher ). But the 770 is rarely between the base and the turbo boost clock,
in reality nearly all 770 i have seen are working largely over 1100mhz .. The reason of this higher rated TDP by nvidia is just there for allow the turbo to clock higher ...
Its why with 770 you hit first the temperature limit set by Nvidia and not the TDP limit. ( ofc i speak about the reference design ).
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