UniversalTruth
Veteran
Because waiting means less time alone on market for a product they could price with high margins. You can't really sit on high tech, there's a window to make money on these things.
Generally speaking, it's true but.. The 28 nm manufacturing process will be here (unfortunately) with us till early 2014 (I assume this reading the other threads here). So, they have plenty of time to milk customers first with GK104 as GTX680, and then with the big one. I mean the window is very widely open.