I mean, seems like a pretty genius way to hit their target market of 16-45 year old males because if you get it, you get it and if you are outraged about it... you still get it.I'll end the offtopic on my part now too, but looks like the power brick is optional in that, it just leads to 6-pin PCIe-plug, meaning the card would work just fine without it as long as you have 6-pin PCIe from your PSU
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More on topic, this is either genius or someone getting fired
I would have to guess that there might be some backlash/pushback once the media sees it and figures it out... which then might make some higher-ups upset.
On the other hand, it is a pretty well known meme. I think if they would have stayed with the first 10 secs and then just showed off the card by itself, it would have been fine.