Well what gives basically is that while many of you guys like to think that everything was fine before Elop took over and that profits were "at a all time high"
This is the last 5 years for you:
(...)
Things weren't fine, they were already done, no matter what you feel about Symbian or Meego. (...)
Woah, you're actually
convinced that things were
already done with Nokia having growing profits from the smartphone division for two quarters in a row and most of the smartphone marketshare until the "elopcalypse" in February 2011?!
Talk about not being able to handle temporary defeats! That´s like quitting a Street Fighter IV match while throwing the gamepad at the TV, kicking and screaming just because the adversary got to throw two punches despite having half of your HP.
No,
things weren't fine. Nokia had
severe problems with execution, everyone knows that.
Symbian wasn't a future-proof solution, everyone knows that too. Nokia said so, publicly, more than a year before the elopcalypse. But Nokia had determined an
upgrade path for that ecossystem, which has been proving absolutely crucial for carrier and customer relationships.
And despite all the hatred you seem to feel towards Symbian/MeeGo it doesn't make none of them such a bad platform as you make it believe.
The N9 was absolutely
adored by every single reviewer, won several awards for UI and design, it actually sold better than the Lumias during a quarter despite its stupidly high price and scarce availability.
It had no Microsoft behind it, no marketing money, no developer support, Elop said it wouldn't get any sequels despite its success... and it sold almost as much as all the Lumias combined for two quarters.
This isn't
"my opinion", these are facts. "Things were already done"? The goddam phone hadn't come out yet in February 2011. Elop didn't even bother to give it a chance, such was the "rush" to feed Microsoft some cookies.
Android or WP were the only options that ever had a chance to make them big again.
I understand Android, but tell me one - just
one - intelligent reason to assume that Windows Phone 7, in February 2011, was "a chance to make them big again".
- The OS? It was tanking hard for almost two quarters
before February 2011. No one was buying it, people were complaining about not being able to do the most basic things like synchronizing with Outlook 2010 or downloading an e-mail attachment. In February 2011, despite some average reviews on the UI, the WP7 was crappier than Bada (which until a couple of months ago it was still selling more than WP7.5, btw).
- Microsoft's
expertize? What success was Microsoft having in anything mobile? Zune? Failure. Kin? Failure. WP7? Failure.
- Money from Microsoft? Bah,
Nokia was having growing profits until February 2011. And it had something like $10B in cash. Money wasn't an issue.
So tell me: why are people assuming - besides Elop's own and apparently very successful Reality Distortion Field - that Windows Phone 7 was, in February 2011, an intelligent decision for mobile O.S.?
I know plenty of people who work for Nokia, many of them don't share your view of the situation. My own income (and some other close person's) is somewhat tied to Nokia doing better (no stocks), I've already took a significant hit this year do to their problems so I definitely want them to do better, I just don't think their previous strategy that already took them down was better as it would have killed them. Now I believe there is a chance.
Which makes this whole situation a lot weirder, really. How did you and all the people you mention get so pessimistic over Nokia's developments?!
Was it only the stock prices? Everyone shit their pants so much with the iphone's success that they forgot they already had a very profitable business and a established, coherent and fairly competitive ecossystem, and throw themselves into the much more obvious failure that WP7 was?
I don't view Elop's burning platform note as a catalyst to the nosedive, but more like an analysis on what had taken and was taking place.
Oh please, it's useless to defend Elop even with the burning memo. The guy himself admitted the memo was destructive for the sales!
You don't view it as a catalyst?!
So the CEO of a company:
1- tells the world + dog their products are shit
2 - announces the company will crap on the products and everyone who bought/develop for them
3 - offers no alternative for the products he said were shit for 8 months
And you think it wasn't a catalyst for the sales plummeting, it was just "an analysis on what had taken and was taking place"?!
What. The. F"#$%?
Analysis would have been "The competitors are offering a better smartphone experience than us, at the moment".
Analysis would have been "we're going to need to try harder on aspects A and B if we want to stay competitive".
Analysis is not, by any rational means ever, "OMG this is a burning platform! This company is doomed! Everything you've been working on for the last 5 years is complete shit! I'm gonna fire you all you bastards!
Signed, Your Boss
And now I'm gonna send this memo to everyone in the company to make sure it's on the news tomorrow morning."
I mean, how is this even defendable?! How is this even slightly rational?! How is this coming from a guy that's the head of one of the largest European companies that ever existed?!
So basically looking at their stock performance, they, as a company fell off a cliff just prior to Maemo. In other words, Nokia was a burning ship 2.5 years before Elop took over.
Amazing that he still gets the credit for something that happened so long before he took over.
Regards,
SB
That's an overly simplistic way to look at things, and it's how Elop wants everyone to look too. I'm dumbfounded on how successful he's been!
The truth is that Nokia's shares were overly inflated in 2007. The mobile businesses were starting to show incredible prosperity and pretty much everyone who was betting on
mobile, was betting on Nokia.
The iphone comes, and many of those betting on mobile start betting on Apple instead. Android blossoms and even more investors sell their Nokia stock to bet on Google.
But the stock market is still a game of guess. That graph doesn't show sales, profits or even marketshare.
Sure, Nokia was dropping in value, it wasn't doing well. But it wasn't dead. It wasn't "done", it was further from "done" than any company will ever be.
Just look at some sales and profits numbers:
Fact 1: Ever since they entered the mobile market,
Nokia didn't post losses even once until the elopcalypse in February 2011.
Fact 2:
The burning memo came after two quarters of growing profits from the smartphone division. This alone is reason enough to laugh at the idea of canning everything you've got (Symbian/MeeGo) in order to throw into a proven failure (WP7).
Fact 3: Nokia wasn't firing people in the tens of thousands before the elopcalypse.
Fact 4: Nokia wasn't shutting down European factories before the elopcalypse
Fact 5: Nokia wasn't closing down European research centers before the elopcalypse
Fact 6: Nokia wasn't in need for cash, despite all the bad management, they had
profits and they had $10B of cash. All the decisions on firing people, closing down factories and research centers come from the fact that they suddenly stopped selling and stopped their revenue.
OPK was bad. But he was just "poor decisions" bad. The results of his bad management had already taken their hits with the Symbian^3 series delay. After their release, things were actually going rather smooth.
Elop is bad too, but he's "destructive bad". From telling everyone in the company how bad their work is, firing people, shutting down factories, shutting down research centers, canning tens of billions worth of R&D projects, refusing to sell critically acclaimed devices on key markets, etc. he's beating the company to a pulp.
This is purely destructive. There's no other way to put it.