I don't long term. I've mentioned that mobile is a threat to gaming, although not a strong one at present because it doesn't offer comparable experience. I've also suggested mobile-target console gaming (my Grand Vision of the Future when discussing next-gen consoles a while back). I also expect that, eventually, everything will be streamed and games will be services. At the moment, for the next few years, next-gen console will be doing okay. Nintendo won't be competing in that space. They also don't appear to be competing in the streamed-game space. They also don't appear to have a good strategy to combat mobile's impact on their handheld business.
The parts I can see of their strategy forward makes some sense. Yes, it is defining yourself as a niche, but niches can be both sustainable and profitable. The problem lies in predicting and extending the size of your niche. Making devices focused on gaming, ensuring a low threshold of entry, making money on accessories and game sales is not a recipe for growth, but it may still be a viable business model. (Remember iPods? Used to be a hot thing a decade ago. A prime example of a market killed by the rise of the smart phone. No longer merits even a mention at Apples conference calls. But Apple still sold 25 million of them in 2013. At higher ASPs than the mobile consoles.)
PS4 shows what happens when you give the core gaming market what it wants. If MS and/or Nintendo had done the same, they'd be reaping the rewards from that market.
No they wouldn't. If three PS4 equivalents had been launched, the size of the customer base would have been exactly the same, the target demographic wouldn't grow just because they had three of the same to choose from. Actually, I'd say that only by making the offerings substantially different do you have any chance of reaching other demographics. Nintendo gets criticized for doing that, partly because it's a bad fit for multi platform development but I think that is taking a too narrow view. They offer something else, and by doing so, they can potentially reach new customers as opposed for competing for the same.
Except that they don't provide the console experience. Ergo, console gamers will still want their consoles, and still have them attached to the TV, and still potentially use them for media consumption of all sorts as long as the services are good.
No argument there. But as you point out, that presupposes that the console was bought for gaming, and the fringe benefits piggybacks on that. However, those who primarily was interesting in media consumption, and has gaming as a fringe benefit will arguably have better options, options that didn't exist for most of the lifetime of the previous generation.
Furthermore, Google were pretty damn clear about gaming being a part of their TV platform, as was Amazon. Apple is reputed to join them, and not only do these devices support physical controllers, they now even have low level graphics APIs for optimal efficiency! Does this sound like consoles to you? It does to me. The traditional gaming consoles will be challenged not only in media consumption, but in gaming as well. Only these devices leverage the software eco systems and hardware R&D of a market that sells a billion units per year.
You're saying mobile is taking over everything, eating into the handheld space and the console space and making these devices irrelevant, and you want that to be an argument that Nintendo shouldn't develop for mobile?!
Lets be brutally honest here, consoles, handheld and stationary, is already a very small niche in comparison to the mobile market. Mobile consoles is challenged by phones and tablets, stationary consoles is challenged by phones, tablets and (soon) TV boxes. As I implied above, consoles may be a sustainable niche, but I can't see it
growing in the face of this new competition that is already so pervasive, and which generates staggering revenues and investments.
Nintendo seems to feel that their best bet is to stake out a profitable hardware/software niche that focuses on gaming, dodging going in direct competition with the really strong opponents. I don't know if they are right, and for the really long term I (like you) doubt that this is the most profitable path for them. But on the other hand, they are the ones who have been overall the most profitable in the console business, and for the longest time. I give them the benefit of doubt. They may know what they are doing.