Console apu/cpu busines is usually low profit I think, even if they sell millions, but with minimal margins.
So intel with their over priced cpus with big margins maybe doesnt care much about console world.
A big chunk of AMD revenue comes from its semiconductor business. Margins on consoles can be smaller because you are mostly designing a limited number of chips and performing revisions that entails things like node shrinks. PC hardware is constantly redesigned with new arch or new features added to existing archs across a plethora of product lines.
http://ir.amd.com/news-releases/new...rth-quarter-and-annual-2017-financial-results
In Q417 computer and graphics produced $958 million in revenue and $58 million in profit. In Q416 $21 million in losses were recognized with $70 million in profits for Q316.
For semi custom, Q417 produced $522 million in revenue and just $19 million in profit. But Q416 profits were $47 million and in Q316 profits were at $84 million.
So over quarters Q417, Q416 and Q316 semi custom actually produced almost 50% more profits than computer and graphics.
For intel grabbing some of AMD‘s console business means grabbing the profits seen by AMD, GF and/or TSMC since Intel is the fab and chip seller. It also means that intel like AMD would be able to leverage some of the cost of R&D across third party products.
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