Mixed Information on Consoles or How I learned to loathe PR *spin off*

[title]Why Scorpio and XBOS sales don't actually matter.

In many ways this article does bring to light why his messaging is coming across as mixed.
Many of us eluded to, that this was the strategy for MS go forward, and he fairly transparent that selling software is the only thing that matters for him now.
It does show why they've been lumping active Xbox members as per NDP threads etc. A good read on the matter.

the tldr; he don't care if you get Scorpio; he only cares if you're buying the games. He'll say whatever it takes for you to buy into the ecosystem, how you enter is your choice.
http://www.gamesindustry.biz/articl...pio-and-xbox-one-s-sales-dont-actually-matter

some select quotes
I think the strategy is really based on what we see our customers doing. And we have our biggest Xbox customers playing on console and they play on PC, and I want to embrace what they're doing. I see all the snaky comments that people will send me, "Thanks for putting all your games on PC. Now I don't have to buy an Xbox One." And I'm like, if you want me to build content to force you to buy an Xbox One... it's this kind of weird [perspective], like somehow they've caught me in some kind of trap that I didn't realize that we were creating.

Because the dialogue then turns into the other discussion of, "Hey, what can you do to sell more Xbox Ones than Sony sells PlayStation 4s." And I would say, the answer would be probably not put my games on Windows because then you have to buy an Xbox One in order to play those games. But then that's not what we actually get from our customers in terms of what they want. So then it starts this whole [dialogue] - I start having to answer the other question of, "Well, why don't you do more things that are counter to the actual core strategy that you have?"

But when you see things like 4K coming, I want to make sure that we create a part of the Xbox One family that supports 4K but doesn't have you feel like you're leaving all the content investment that you made in the platform itself. So that's what we think about the generations differently. 4K I think you can say will be a generation, but unlike in previous consoles, we don't want you to have to feel like you left behind the experience you had. And, frankly, if you're an Xbox One customer, and you want to continue to build your library and buy and play games, if and when you decide 4K and Scorpio is for you, we'll be there. And if you never do, you're a great customer for us. I don't need to abandon you in any way. In fact, I want to keep you as happy with your Xbox One as you've ever been. So that's what we think about Xbox One and Xbox One S and Scorpio as all part of one family.

There are games that were written on Xbox One, and we continue to evangelize this tech of dynamic scaling - Halo 5's a good example - when Halo 5 runs it wants to max out at 1080p/60 frames per second or highest resolution/60 frames per second. As scenes get more complex, the vertical resolution will shrink... to keep the 60 frames per second. When that same game's running on Scorpio, because of the compute capability, it's effectively is going to run at its max resolution the whole time. And so you will see advantages like that when your Xbox One games are running on Scorpio. So that's why we continue to talk to developers about dynamic scaling because I think as compute capability goes up on the hardware, they kind of get it for free. Now, it's not going to make Halo 5 run with 4K pixels. The frame buffer is not a 4K frame buffer for the game. But it will run more solidly. And certain developers might go back and decide if they've built a 4K version for PC already for some of their games, they might go back and decide to enable a 4K version for the Scorpio Xbox when it launches.
 
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[title]Why Scorpio and XBOS sales don't actually matter.

Phil Spencer: I think the strategy is really based on what we see our customers doing. And we have our biggest Xbox customers playing on console and they play on PC, and I want to embrace what they're doing. I see all the snaky comments that people will send me, "Thanks for putting all your games on PC. Now I don't have to buy an Xbox One." And I'm like, if you want me to build content to force you to buy an Xbox One... it's this kind of weird [perspective], like somehow they've caught me in some kind of trap that I didn't realize that we were creating.

I feel his frustration on things like this and I've seen people on these forums express frustration that 'exclusive' Xbox games are also coming to PC. I don't know if I have a hole in my brain where the entitlement cortex should be but I don't understand this point of view. It's like an active objection to other Microsoft customers playing certain games because they chose a different platform to you. Like, WTF!?! :???:

Maybe I'm one of that über rare albino two-horned unicorn gamers but I feel bad (not literally) when any group of gamers are deprived of playing a really cool exclusive game because of their choice of platform. Equally I recognise that exclusivity is a tool of manufacturers like Microsoft, Sony and Nintendo to increase their appeal of their particular products, but I don't do that manufactured rage when I see it and I'm still perplexed when people do manufacture this rage because exclusivity has been a fact of life in the games industry for decades. Dumb arse gamers never seem to learn this, or perhaps just don't want to accept it.
 
Phil Spencer: I think the strategy is really based on what we see our customers doing. And we have our biggest Xbox customers playing on console and they play on PC, and I want to embrace what they're doing. I see all the snaky comments that people will send me, "Thanks for putting all your games on PC. Now I don't have to buy an Xbox One." And I'm like, if you want me to build content to force you to buy an Xbox One... it's this kind of weird [perspective], like somehow they've caught me in some kind of trap that I didn't realize that we were creating.

I feel his frustration on things like this and I've seen people on these forums express frustration that 'exclusive' Xbox games are also coming to PC. I don't know if I have a hole in my brain where the entitlement cortex should be but I don't understand this point of view. It's like an active objection to other Microsoft customers playing certain games because they chose a different platform to you. Like, WTF!?! :???:

Maybe I'm one of that über rare albino two-horned unicorn gamers but I feel bad (not literally) when any group of gamers are deprived of playing a really cool exclusive game because of their choice of platform. Equally I recognise that exclusivity is a tool of manufacturers like Microsoft, Sony and Nintendo to increase their appeal of their particular products, but I don't do that manufactured rage when I see it and I'm still perplexed when people do manufacture this rage because exclusivity has been a fact of life in the games industry for decades. Dumb arse gamers never seem to learn this, or perhaps just don't want to accept it.
Agreed, he appears to be stuck between a hard place and a rock. If everyone is concerned about how well Xbox is selling, then he must make exclusive games for XBO and not sell them to other platforms. That would increase sales of Xbox. But truthfully, they must have done some math there that showed them that they could get more profit from software (assuming, no profit from hardware) and that PC was just as viable as a method for revenue.

Their move into Xbox Play Anywhere, and their unified platform on social, messaging, party system, achievements etc on XBL encourages developers to place their game on the Windows store and ideally if MS did a good job of it, open up cross play at the very least, if not cross buy as well. Their big play to get everyone playing on XBL. And their revenue is on PC is the W10 store. Retailers via Xbox. Merging two bodies could get more people on PC to buy titles that perhaps they may not have bought in the past because a players social network wasn't there vice versa for Xbox.

Truthfully, a lot of PS4 players here own power rigs as well. It's easy for me to play with those players on my Xbox because of crossplay/cross buy. It would drive more software sales either on Xbox or on PC. Ideally speaking.
 
MS execs are giving ambiguous answers simply because not even they have clear answers yet. They are not sure what Scorpio games are gonna be like yet. They are waiting to see how the first dev experiments turn out, and to see how psneo games are handled. They will have better defined priorities to encourage devs to hit ( better fps/ 4k/ better egfects ) once all that has matured, and MS has a clearer market strategy to position scorpio.
Which is fine, but then they should just not talk about their product! If they don't know what it's going to be, they shouldn't really have announced it and have to face questions about what it's going to be.
 
Which is fine, but then they should just not talk about their product! If they don't know what it's going to be, they shouldn't really have announced it and have to face questions about what it's going to be.
It's calculated damage. They though the buzz they generated, and sudden refresh of the xbox brand image as something high-end again, was worth a few days of e3 giving evasive answers. Plus, they get to fuck with sony a bit. That counts.
 
It's calculated damage. They though the buzz they generated, and sudden refresh of the xbox brand image as something high-end again, was worth a few days of e3 giving evasive answers. Plus, they get to fuck with sony a bit. That counts.

You don't need to be evasive, press are accustomed to being told that a company is not yet ready to talk about certain aspects of unreleased products. They're press, 99% of the answers to their questions are probably "no comment" - at least based on the absolute rumour drivel that the gaming press publish these days.
 
Which is fine, but then they should just not talk about their product! If they don't know what it's going to be, they shouldn't really have announced it and have to face questions about what it's going to be.

Don't be daft; actually read the full article to get the full picture instead of reading carefully crafted snippets from others designed to convey their own message.
 
You don't need to be evasive, press are accustomed to being told that a company is not yet ready to talk about certain aspects of unreleased products. They're press, 99% of the answers to their questions are probably "no comment" - at least based on the absolute rumour drivel that the gaming press publish these days.
Nowadays, the press is also accustomed to getting anything important in leaks and from devs breaking NDA. Interviews are extremely controlled, often prewritten questions, or otherwise invited journalists are filtered and selected.
 
Don't be daft; actually read the full article to get the full picture instead of reading carefully crafted snippets from others designed to convey their own message.

Come on guy's lets take a break...

Coffee.jpg
 
Don't be daft; actually read the full article to get the full picture instead of reading carefully crafted snippets from others designed to convey their own message.
I'm not agreeing (or disagreeing) with milk's interpretation. Whatever MS's plan, the issue is how they are communicating it. If they want an open box for devs to use as they want, Phil shouldn't have said, "it's not for you 1080p owners." And if it's not, if it's only an XBO4K, we shouldn't have people now believing otherwise.

What we've got is unclear messaging which is what causes all these furores. No matter which side one sits on, you can't deny that the message could have been a lot more black-and-white - "it's a new console that devs are free to do what they want with that'll have the library of XB1 games," or "it's for playing XB1 games in 4k". Is that because Phil doesn't know how to explain it very clearly, or is being wilfully obtuse?

I've done my fair share of defending PR comments in the past where they're ambiguous, but one can't deny the quote verbatim from EG and that's where the selective reading of the thread really comes in. Even if elsewhere in many articles that point is contradicted and the true nature of XB4K revealed, all that means is he shouldn't have said what he said - it makes zero sense to describe it the way he did as of no value to 1080p gamers.
 
I'm not agreeing (or disagreeing) with milk's interpretation. Whatever MS's plan, the issue is how they are communicating it. If they want an open box for devs to use as they want, Phil shouldn't have said, "it's not for you 1080p owners." And if it's not, if it's only an XBO4K, we shouldn't have people now believing otherwise.

You're taking a couple of sentences in a very selected context to be their full message. That is not their entire message. You know that, yet you're carrying on like it is. That's being very daft in my book.
 
I think their unclear messaging is working to their advantage here. One thing these forums taught me is that the uninformed enthusiasts believe what they want to, and filter reality to the convenience of their fantasies and wishes. By being a enigmatic enough and sometimes saying its only a 4k box an others saying its a half-next-gen (ms revolutionary for-the-gamers generationless new-world-order) they've managed to give food for the wishes of both those that want a damn next gen machine and for those who don't want it. They are relying on fanboy delusional behavior to get good will from everybody.
 
You're taking a couple of sentences in a very selected context to be their full message. That is not their entire message. You know that, yet you're carrying on like it is. That's being very daft in my book.
No I'm not. The entire EG interview focusses on 4K. It's all about 4K. Scorpio is 6TF in order to do 4K. MS asked a lot of devs what does it take to do 4K. 1080p gaming isn't touched upon at all other than to say Scorpio isn't for 1080p gamers. Where's the bit that says, or even vaguely implies, "Scorpio on 1080p is going to look a lot better than XB1 at 1080p because devs will have so much more to work with"? The only part I can find that can be construed to suggest the possiblity is:

The Scorpio games are obviously designed to take advantage of six teraflops and 4K. Your Xbox One, you were playing those today. You know what those look like and feel like. But there won't be Scorpio exclusive console games. Absolutely not.
And that's only because it's a vernacular remark without a clear structure or purpose. Even then, it says "6TF and 4K". He could have left off the 4K and implied more strongly that 6TF at 1080p would be better 1080p gaming.
 
They MUST have thought that a lot of people will be extremely happy with 1080p with godly SSAA. Every console has had different outputs, surely Scorpio will be able to output 4k as well as 1080p.
 
There is no way MS will be able to stop the hardware from running games with more demanding shaders and using software to construct a 4K buffer using all kinds of sebbbi like methods.

They can't do that , and they wouldn't want to.

This is a none argument. Get a grip guys. GUIZ.

Ehdit: and I'll bet the Scorpboxen has a high quality scaler just like the 360 and the even-better X1 scaler.

3hdit:
But can it do AF

Silly question.

Consoles never do AF.
 
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