Can't help wondering if MS are hoping that the entire Xbox brand will benefit from the kind of "halo effect" that I've been repeatedly told helps Nvidia in the GPU market (having the fastest $9000+ GPUs makes it easier to market mainstream cards).
It's a do-over. Xbox One was, "What can we deliver @ $499 that would appeal to a phantom demographic that doesn't actually exist, but we think is 200M strong?" Scorpio is, "What can we deliver @ $499 that would appeal to gamers and Xbox gamers specifically?"