Personally, if you look at the last three months, PS4 had one of the best quarters in terms of quality exclusive software, maybe since launch. Horizon, Nier, Nioh, Persona 5...
that's what sells consoles and they would have released even without the existence of a Pro.
MS needs games. Great games, and a lot of them. They don't need a more powerful platform like Sony didn't need one to get those (and many more) brilliant games.
hmm, I agree with the overall idea here but I'm not sold on that just being the only reason for success. Also, I'm not sure if you meant to reply to my last post or a different post where i think I touched on these subjects. You let me know lol.
just to touch up on the original point before i dive back into the marketing aspects of it, PS4 would be about as successful as Nintendo if it only tried to live off it's 1st party list. They are far and few between. They still don't nearly sell as well as 3P games. So while I agree that 1P is a purchasing decision, when we look at variety or diversity in the catalog, Sony's 1P is a great addition, you still need a strong 3P lineup. Which they've also owned because of that power difference. That's something I think most people forget, people want to hail exclusives as the big thing, but we know what the big chart toppers are over and over again.
Strictly talking about marketing aspect of it: you need to put your best foot forward, when you are the king of power, you trumpet power, when you are the king of exclusives, you trumpet that.
Sony's narrative, whether through it's fan base, or via DF etc, word of mouth, it's all been about power. XBO came out of the gates with exclusives (sadly did not do well here), but if you recall MS was all about 'Have you seen Titanfall?'. That was their counter to the lack of power. Now that the argument of power differential is largely subdued, Sony has been playing up their exclusives, luckily for them, they've all landed, so this is the new argument, and DF compares are pretty much going to be largely ignored now, unless MS can _really_ pull something out for it's 3P titles. I think this interplay will be like this for a while.
A more serious issue is when you are crown of neither (which XBO has arguably not been) and it's detrimental. At least with the release of Scorpio, they gain back a purchasing decision point. So while I agree with your point, this is probably the best that MS can do at the moment. Ideally they will relaunch as many games as possible with smashing graphics, giving users a reason to buy DLC they didn't in the past. A lot of their games have changed since launch, so this isn't necessarily a terrible thing either.
I know a relaunch sounds rather lame, but a relaunch with some new content new, exclusive graphics, 4K + HDR, and some new unannounced/not yet released games at E3 doesn't sound terrible to me at all. I'm looking for all sorts of reasons to replay old but good games. It would appear at least to land into MS hope to turn games into a 'service'. To supplement that, I guess the idea is to be generational-less? I suppose MS is hoping for a Blizzard model here for games to take after.
XBO titles, at least imo, were largely ignored because the XBO market was smaller, but more importantly they didn't have the graphical umph that PS4 games did. But a revisit to a lot of those old titles, could bring back some life.