The issue is that MS has always had troubles with building the communities. They failed to attract people to Mixer, failed to improve Skype and Teams won over Slack because they attached it to Office 365 - on its own it would not be able to compete. If they implement something for Xbox/PC/XCloud maybe something will change. But like with Youtube and Twitch - purchasing the communities is easier and more effective way.
They bought mixer after twitch cemented itself as the video streaming site. They were never going to take over that market share. Then the POC female running it was completely toxic and they didn't want the bad pr and shut it down. They were perfectly fine to let it run as it was at the time if that never happened. Would have been easier to build an ecco system if they had mixer and then bought discord. They could have combined the two easily.
Teams beat slack because teams had robust video conferencing. Also don't forget that Teams competes with Google Classroom which has their own office suite built into it too .
I m not keen on where this is heading. MS is such a huge corporation with such huge amounts of liquidity that they gradually centralize a huge portion of independent services and products under their own umbrella, making it harder for competitors on the same services and products to compete. Unless another super huge corporation absorbs them, so we end up with an oligarchy of tech giants.
It is more preferable that some third party company merges with another and provide their services and products.
Sony's financial prowess gives them enough power to be innovative in gaming, but not enough to destroy competition. This is the 5th generation Sony has been in the market and they never acquired a super large company that used to produce popular products for other companies like Bethesda. They acquired smaller talented studios and made them big.
Nintendo is a super huge highly profitable company that provides it's own unique approach in the industry without disturbing the competition.
But Microsoft is literally trying to snatch competition out of the market, buy literally trying to buy own big franchises and in some cases the competitors themselves.
Isn't the whole reason Sony is in the industry because of their dominance of certain consumer electronic segments . Nintendo went to Sony because of their compact disc technology which lead Sony to releasing the PlayStation. The PlayStation 2 was a show piece for DVD and the ps3 was a show case for Bluray. At the start of the Ps2 generation a lot of people bought that console because of it being a cheap dvd player and same with ps3 and bluray players.
Would sony even be in the market if they didn't invent the cd with philips ?
If you need to make your titles exclusive to one platform just to keep people there.....
Isn't this standard business practice in the console world ? There were always exclusives as far back as I could remember which would be the mid 80s