Microsoft acquired Activision Blizzard King for $69 Billion on 2023-10-13

So it looks like FTC will sue to prevent the MS acquisition of Activision. UK and EU regulators also seem to be leaning against allowing the acquisition to go through unchallenged./

The reports of a potential FTC lawsuit add to a growing list of troubling signals about the proposed purchase from various international governments. Earlier this month, the European Commission said it was moving on to an "in-depth investigation" of the deal. In the UK, a similar "Phase 2" investigation by the country's Competition and Markets Authority has scheduled hearing for next month.
Those international investigations are expected to wrap up in March, ensuring the proposed deal won't close before then and giving the FTC some time before it would have to file suit. Any such lawsuit would need to be approved by a majority of the four current FTC commissioners and would likely start in the FTC's administrative court. And whatever the outcome, legal maneuvering in the case could easily delay the planned merger past a July 2023 contractual deadline, at which point both companies would have to renegotiate or abandon the deal.

An FTC lawsuit in this matter would also be a the strongest sign yet of a robust antitrust enforcement regime under FTC chair Lina Kahn, a big tech skeptic who was named to the post in June. Back in July, Kahn announced an antitrust lawsuit against Meta (formerly Facebook) and its proposed $400 million purchase of Within, makers of VR fitness app Supernatural.
Three months after Microsoft's proposed purchase was announced in January, a group of four US Senators wrote an open letter strongly urging the FTC to take a close look at the deal. Last month, merger news site Dealreporter said FTC staff had expressed "significant concerns" about the deal. And this week, the New York Times cited "two people" in reporting that the FTC had reached out to other companies for sworn statements laying out their concerns about the deal, a possible sign of lawsuit preparations.

MS would probably have fared better if the Republicans took the Senate in the midterms, as progressive Senators had already voiced opposition to the deal, given the reported culture problems at Activision.
 
So it looks like FTC will sue to prevent the MS acquisition of Activision. UK and EU regulators also seem to be leaning against allowing the acquisition to go through unchallenged./



MS would probably have fared better if the Republicans took the Senate in the midterms, as progressive Senators had already voiced opposition to the deal, given the reported culture problems at Activision.
Just so everyone knows this is from 11/23/2022 so this is related to the Politico story that I believe was released the same day.
 
So it looks like FTC will sue to prevent the MS acquisition of Activision. UK and EU regulators also seem to be leaning against allowing the acquisition to go through unchallenged./



Echo Chamber -- that is based on a Clickbait Article Headline where the actual Article content directly contradicts the clickbait headline. So this info still applies:

Article Context:
A lawsuit challenging the deal is not guaranteed, and the FTC’s four commissioners have yet to vote out a complaint or meet with lawyers for the companies, two of the people said. However, the FTC staff reviewing the deal are skeptical of the companies’ arguments, those people said.

 
Sony owns bungie creators of the two of the biggest franchises in fps. Halo and destiny. Sony is not without options here.
Halo is not owned by Bungie but MS. Destiny is but one of the many popular fps franchises and doesnt compete directly with any of those owned by MS.
MS basically now owns the majority of the most popular shooters.
Overwatch
Quake
Doom
COD
Wolfestein
Halo
Prey
Gears of War

Plus some of the most popular western RPGs
Fallout
Elder Scrolls
Diablo

And these are just the tip of the games that come up in my mind. Not to mention the huge list of other popular multiplatform franchises that are automatically controlled by MS.
It covers a huge range of demographics including some of the most popular fanbases which is the fps gamers.

MS basically incentivizes a big amount of gamers to choose Gamepass over other options and if those are also exclusive it basically eliminates every other available option.
Sony just can't compete. They cant afford to have day1 releases on Plus and any access to those franchises will have to go through MS's filters
 
Halo is not owned by Bungie but MS. Destiny is but one of the many popular fps franchises and doesnt compete directly with any of those owned by MS.
MS basically now owns the majority of the most popular shooters.
Overwatch
Quake
Doom
COD
Wolfestein
Halo
Prey
Gears of War

Plus some of the most popular western RPGs
Fallout
Elder Scrolls
Diablo

And these are just the tip of the games that come up in my mind. Not to mention the huge list of other popular multiplatform franchises that are automatically controlled by MS.
It covers a huge range of demographics including some of the most popular fanbases which is the fps gamers.

MS basically incentivizes a big amount of gamers to choose Gamepass over other options and if those are also exclusive it basically eliminates every other available option.
Sony just can't compete. They cant afford to have day1 releases on Plus and any access to those franchises will have to go through MS's filters

I didn’t mean bungie owns halo. They are capable of creating another big shifter like halo or destiny. Sure msft own more fps than Sony but my point is we have battkefield Apex legends pubg valor ant coming to console as well. To be honest Sony would be fine without cod msft aswell.
 
I didn’t mean bungie owns halo. They are capable of creating another big shifter like halo or destiny. Sure msft own more fps than Sony but my point is we have battkefield Apex legends pubg valor ant coming to console as well. To be honest Sony would be fine without cod msft aswell.
Thats actually not true at all. What this implies is that it is ok for the market to behave in a way where any company is blocking popular multiplatform franchises from other platforms to gain advantage and that the competing platforms and consumers will still be better off. That is unrealistic and doesnt make sense.

You are repeating MS's argument where MS decided whats best for its competitors and the rest of the consumers. who is basically admitting "its ok for us to potentially block them from your platform because there are other multiplatform titles available"
 
Last edited:
Thats actually not true at all. What this implies is that it is ok for the market to behave in a way where any company is blocking popular multiplatform franchises from other platforms to gain advantage and that the competing platforms and consumers will still be better off. That is unrealistic and doesnt make sense.

You are repeating MS's argument where MS decided whats best for its competitors and the rest of the consumers. who is basically admitting "its ok for us to potentially block them from your platform because there are other multiplatform titles available"
I have no idea what are you talking about, people were discussing imapct of COD for next 10 years and if it will be still relevant in 10 years. Many brought examples of games coming from nowhere and becoimng new most popular things, like PUBG APEx Fortnite and valorant. I was just impling that we never know what comes next, what game will be most popular in 10 yeras. And i dont think Sony have to be worried having one of the best developers under his wings - Bungie.
 
I have no idea what are you talking about, people were discussing imapct of COD for next 10 years and if it will be still relevant in 10 years. Many brought examples of games coming from nowhere and becoimng new most popular things, like PUBG APEx Fortnite and valorant. I was just impling that we never know what comes next, what game will be most popular in 10 yeras. And i dont think Sony have to be worried having one of the best developers under his wings - Bungie.
And I pointed out the fact that MS owns the biggest list of popular FPS, that you downplayed the potential impact of that and that you are unrealistically using the multiplatform games left on Sony's console as an argument that such buyouts dont have any effect by assumption. You say Sony shouldn't worry in your personal opinion and as a recycle of MS argument (what else do you expect them to say?) but here they are worrying.
 
Sony just can't compete.
This may be cherry picking on my behalf, but so far, Sony has been doing just fine, the Bethseda merger had no market share effect on Sony. The ratio is still the same and it's over 1 year now since their merger. And this is with Game Pass, a stronger console, a smaller console, a cheaper price, a cheaper console, better BC..., better console supply and the list goes on. 7 months from now, we will know if this deal closes or not, but 7 months from now there will still likely be nothing from Bethseda, I don't see any appreciable change in market tastes. People aren't jumping over. Cost seems to be the only thing to drive people over back to xbox. The gap could possibly be even larger had there been no supply constraint.

But by the time this deal closes, should it, so much of the generation would have been decided for already, and they still would technically have COD for the next 10 years. There's no loss for Sony here moving forward, and it's impossible for us to guess what the effect will be 10 years from now. That's a long time for the market to change, it could be all VR and MS is nowhere closer.
 
Last edited:
This may be cherry picking on my behalf, but so far, Sony has been doing just fine,

So far is very soon. Changes dont happen overnight. The full effects, assuming the merger goes through and there are no guarantees, may be visible in the generations ahead.
 
This may be cherry picking on my behalf, but so far, Sony has been doing just fine, the Bethseda merger had no market share effect on Sony. The ratio is still the same and it's over 1 year now since their merger. And this is with Game Pass, a stronger console, a smaller console, a cheaper price, a cheaper console, better BC..., better console supply and the list goes on. 7 months from now, we will know if this deal closes or not, but 7 months from now there will still likely be nothing from Bethseda, I don't see any appreciable change in market tastes. People aren't jumping over. Cost seems to be the only thing to drive people over back to xbox. The gap could possibly be even larger had there been no supply constraint.

But by the time this deal closes, should it, so much of the generation would have been decided for already, and they still would technically have COD for the next 10 years. There's no loss for Sony here moving forward, and it's impossible for us to guess what the effect will be 10 years from now. That's a long time for the market to change, it could be all VR and MS is nowhere closer.

They don't supply more console than Sony. This is not because Sony PS5 supply is sparse than the console is out of stock, the demand is just insane. In September next year, Sony will probably have sold as much PS5 than MS sold Xbox One lifetime.

Again this is the responsibility of MS to be able to launch enough games. They have more studios than Sony without Activision-Blizzard. MS show again some offline rendering trailer at the beginning of the generation and Xbox gamers are waiting the game... No Fable, no Hellbalde 2, no Everwild, no Forza 8, no Perfect Dark, no Avowed for the moment, not the best state for the release of the biggest title Halo Infinite. Out of Gears5, Forza Horizon 5, Flight Simulator and some AA game like Pentiment this is not a good first two years for Xbox first party. Again this is Xbox first party management fault, Sony has nothing to do with this.

MS will probably have a great end of gen but if the deal is blocked and they are unable to compete in next generation console like I said before all executive side of Xbox division will disserve to be fired.
 
Last edited:
So far is very soon. Changes dont happen overnight. The full effects, assuming the merger goes through and there are no guarantees, may be visible in the generations ahead.
That doesn’t seem reasonable. Anything can happen in the generations ahead that have nothing to do with call of duty. How many generations are we talking about here? How long does Sony need to pivot? 10 years is an incredible amount of time. Most 10 year olds will be in university. Most of the adults who grew up playing cod from the beginning will be 50+. Without the merger what is the likelihood that ABK will even be around in 10 years time, hence a major reason for the trigger of purchase; ABK is on the decline.
 
That doesn’t seem reasonable. Anything can happen in the generations ahead that have nothing to do with call of duty. How many generations are we talking about here? How long does Sony need to pivot? 10 years is an incredible amount of time. Most 10 year olds will be in university. Most of the adults who grew up playing cod from the beginning will be 50+. Without the merger what is the likelihood that ABK will even be around in 10 years time, hence a major reason for the trigger of purchase; ABK is on the decline.
We arent discussing about the future of ABK under the two scenarios. We are discussing about the market after the merger. Companies are lasting and seeing much further than you. There is a 60 year old right now as we speak who was playing Nintendo in his 20s or a 50 year old who was playing a PS1 in his 20s. Present gaming generations progressively support the newer gaming generations by keeping the platforms and franchises afloat and successful. There is no clear gap. These companies and the market will last beyond you and me and will be adjusting and forming strategies like they did decades before.
Sony and MS arent thinking about 10 years as if its the final finish line. There is no finish line. And the effects will be felt sooner than that.
 
MS will probably have a great end of gen but if the deal is blocked and they are unable to compete in next generation console like I said before all executive side of Xbox division will disserve to be fired.
Probably, or not. It's extremely hard to say, the video game market is a high risk/reward market. We've seen multiple giant franchises flop on it's face, Mass Effect, Titanfall, Battlefield, Tomb Raider, Halo... etc.
It's a lot more happening here other than just a business decision.
Sony and MS arent thinking about 10 years as if its the final finish line. There is no finish line. And the effects will be felt sooner than that.
I completely understand that MS will acquire a huge competitive advantage if they acquire COD. I dont' think that was ever at debate. It's just a question is if this acquisition will cause Sony and Nintnedo to exit the games business.
 
Even with having Activision, Microsoft still doesn't have the kinds of games that are Sony exclusive and nintendo exclusive.

Microsoft used to have things closer to Nintendo and Sony years ago in Xbox 360 era tho. And that was from their 1st and 2nd party studios, instead of from Activision or anyone else
 
MS is trying to make Gamer Pass the next Amazon Prime or to a lesser extent Netflix.

Of course they're going to want exclusive games in the GP so acquisition of big multiplatform titles and making them GP-exclusive is key to this strategy.
 
Even with having Activision, Microsoft still doesn't have the kinds of games that are Sony exclusive and nintendo exclusive.

Microsoft used to have things closer to Nintendo and Sony years ago in Xbox 360 era tho. And that was from their 1st and 2nd party studios, instead of from Activision or anyone else

It depends on the games you want to play doesn't it ? I have very little interest in 3rd person adventure games like the majority of Sony's first party output. What I do have an interest in are WRPG and MS has Fable, elder scrolls , fallout , avowed and outerworlds. I am also into X-com / RTS games and MS has some of those also. The final piece is the shooters. halo , gears , doom , quake and so on and so forth.
 
I meant related to sony/Nintendo quiting business.

Ecause even with the acti acquisition, sony/ninte do will still have the kinds of popular games that are not on Xbox
 
Back
Top