What "constant tweeting"? A scan of
@cmagov.uk's tweets as far as this acquisition goes show they tweeted
once on 14 October after they published the stage one findings, then
tweeted again yesterday (31 October)? Why did the CMA tweet on this yesterday? Because a) the EU provided an
update yesterday and b) a lot of people were tweeting at the CMA yesterday regarding the acquisition, so they responded so that - which is the point of twitter. The rest of their twitter feed is, as I would expect, full of all of the other acquisitions under assessments. Tweets two weeks apart is "constant tweeting"? Give me a break.
As for the Government using social media to engage with consumers? Yeah, that's been a thing in Europe for over a decade. It's the quickest way to reach a large number of people. As for the public's view not counting, in the UK everybody is a member of the public and the purpose assessments is to give anybody in any capacity the option to input, not just pre-determined interested parties.