Microsoft acquired Activision Blizzard King for $69 Billion on 2023-10-13

I backed out of responding to the fact after I posted the link to the lastest Hoeg video but
I think Microsoft lawyers were being good sports and did not broach the subject. The easy comeback to the CMA family-friendly stuff should have been, "Look a little bit closer, CMA. Nintendo has games that Microsoft and Sony won't allow on their platforms. They aren't as family-friendly as you think."

The wording that they chose is key. That Nintendo systems have a "reputation" for being a "family friendly" console. Very much true, it does have that reputation. However, how they extend that is just the ultimate in sliminess (IMO) to imply that thus there is no market for mature games on NSW and thus it's not part of the "gaming" market like Sony's PS or Microsoft's Xbox.

The prevalence of mature content on the NSW storefront shows just how asinine such an extension of the first statement is. If there was no market for mature games on NSW then there would be far fewer mature titles in the storefront as they would fail to sell and thus developers would be incentivized to not put even more mature titles onto the console. Developers aren't going to continue throwing money into a black hole, they only do that if they see a significant return on investment for putting their title on a storefront.

As well, the assertion that because something didn't sell well in the past (COD on past Nintendo consoles) means that something won't sell well in the future (COD on current and future consoles)? Gamer's grow up. Even kids that game on Nintendo systems eventually grow up. And guess what happens when kids grow up? Their tastes in games broadens and/or changes... It also helps if the mature game when put on NSW isn't some neutered/altered version of the game that is different in significant ways from their other platform releases like past COD games were. Doom was put onto the NSW without significant changes to the gameplay or game so it plays the same as the PS, Xbox or PC versions of the game. And it sold well enough that since Bethesda liked making money, they put Doom: Eternal on it as well. :p

Regards,
SB
 
Certain Sony excuses are lame or is it just me? I mean, when they say "Nintendo younger audiences"....

nenkanplayuser-1.jpg
 
Last edited:
Curious but how does World of Warcraft impact this? The game(s) are afaik only available for PC.
They are. As I am virtually sick of posting, the investigations aren't just about Microsoft and Sony, nor even just about consoles.

Wasn't this always on the cards? I mean, in a country where frivolous law suits are basically a social passtime, it makes perfect sense that the only way for a part of the Government to assess something is to sue the parties involved. The US is almost a literal evolution of the parody of itself from Robocop.
:runaway:
 
Well, I'd be surprised if there weren't parental controls on the NSW that a parent could use to lock out mature content. :) But hell, with Sony, the NYT and MLEX telling people that the NSW is only for kids I guess parents might buy into that stereotype and not bother to look. :rolleyes:

Sure, the NSW does rightly have a reputation of having games on it that are great for kids. But it also happens to be the console with by far THE most mature content on it out of all consoles ... and Nintendo encourages that. Those 2 things aren't mutually exclusive. The only platform that has more mature content is PC.

Regards,
SB
What kind of mature content and how much does it drive sales?
How much do the common mature games sell on Switch compared to the rest of the consoles? Where is that mature content available? Only Japan? In Japan even manga with implied pedophilia are legal whereas such content would not go through in Europe and the US.

Also what content is the primary seller on Switch and what drives its hardware sales? Do monthly sale charts show mature content? How do those charts fair next to XBOX and PS?
 
Who is Lulu?

A court case, followed by appeals, will take years to resolve.

Case probably won't even get on the calendar before June 2023.

So what happens to that deadline?
 
From the EG coverage:

In a news release announcing the lawsuit, the FTC pointed to Microsoft's acquisition of ZeniMax in 2021, and the company's subsequent decision to make games from its subsidiaries - namely Bethesda's Starfield and Redfall - exclusive to Microsoft devices, despite previously assuring European regulators it had no incentive to withhold games from rival consoles.


"Microsoft has already shown that it can and will withhold content from its gaming rivals," the FTC's director of bureau competition Holly Vedova said in a statement. "Today we seek to stop Microsoft from gaining control over a leading independent game studio and using it to harm competition in multiple dynamic and fast-growing gaming markets."
Reason given here is that MS has precedent in changing position on on-going content post-acquisition. I guess the court-case will largely focus on whether that's true or not.

EG links to a Washington Post article I haven't seen:

 
All the dirty secrets will come out now. There is gain here for the FTC in this process even if they lose.
 
This seems a bit odd:

“The agency is not seeking a preliminary injunction to stop the deal from closing, so the two parties are still likely to close.”​

It's just to puff out the FTC's feathers and look tough. The deal will still close since they aren't trying to get an injunction to stop it. MS will just donate more to the democrats this cycle and it will all be forgoten
 
Back
Top