Lazy8s said:It's the tone of the ad; it projects a kind of soulless, exclusionary chic that the mainstream neither identifies with nor wants to be a part of.
Just about anything exclusionary equates to a substantial portion of the public wishing to be a part of it - we all want what we can't have. Chic? Yes of course. It's meant to be portrayed as "hip & cool". What did you expect? Business suits pounding away at GTA?
Lazy8s said:This style is actually quite common (especially among large Japanese companies) for branding higher-end consumer and business electronics - a niche market.
And there are many more examples of this type of marketing using mainstream products which completely invalidates your supposition that this type of marketing equates to niche sectors in the market.
Lazy8s said:You can view a whole stock of such ad types if you're interested over at the satirical website http://www.ukresistance.co.uk/ by searching around a bit, but be aware that there may be some offensive material there.
I didn't see many but admittedly I didn't search around much. Then again, finding a few ads that make light of the same approach on a geeky site (they aren't part of the mainstream and yet long to be accepted and popular ) probably furthers my argument.
Lazy8s said:This PSP branding effort is misdirected like those old Xbox Music Mixer ads, though not in the same way.
Don't remember those.