Realistically, the cost-per-mm^2 measurement ignores all complexity involved in the lithography process standup, the masking of the chip, the layout and design of the chip, and all the qualification steps between paper and product. Final pricing is based on actual die size about as much as it is about the cost of the PCB substrate underneath. Said another way, final price of each device is multiple orders of magnitude higher than the component cost of the part itself.
I assumed Vox's statement was more tongue-in-cheek, as a polite and well-humored "haha, the profit on this chip has to be good for you, Intel." The actual measurement is effectively meaningless as soon as you allow the conversation to stretch to "upper echelon" parts. I think he knows that, too.