In response to concerns over 'Red Ring of Death,' Microsoft extends XBox 360 warranty

[infinity4]

Microsoft extends XBox 360 warranty

what about dvd scratch issues?

 

[Carl B]

what about dvd scratch issues?

http://www.dailytech.com/article.aspx?newsid=7992

 

[Tahir2]

Nevermind

 

[Cyan]

New interview with Peter Moore from Eurogamer. He talks on the Red Rings issue, the E3 conference and much more.

Very interesting stuff and, again, he shows why I consider him one of the best executives ever in the industry.

Maybe he isn't the best guitarist out there but he looks like a good person to me. Link to the full interview and quotes:

http://www.eurogamer.net/article.php?article_id=79577&page=1

On the E3:

I did have a look at the normal blogs I check up on, friends in the UK. If I'm encapsulating the reaction that I've read on the blogs - no disrespect, but I didn't read journalist reaction, I read what the people thought, and a lot of people in the UK actually got up at 4.30 to watch it, god bless them - was that there wasn't a lot of announcement per se. There was no tattoos, there was no Metal Gear Solid. Maybe the anticipation of these announcements that some people have planted in their minds haven't come to bear.

But we had so much stuff. As well as the rather unusual step of just focusing purely on this year, rather than trying to do some visionary stuff about 2008 and 2009. If I read the mood of the boards correctly on that, it was 70 percent positive, 30 percent negative - wishing we had showed more visionary stuff, wanting to see what 2008's looking like and beyond. And the debacle that was my guitar playing [Moore says he couldn't hear the music properly]. You may have had time to read reaction more than I have, but I literally have not had the chance. So tell me what the reaction is.

I didn't lose sleep over the E3 conference since I think I slept like a top but I watched MS' conference. It wasn't that bad, specially the rock band song and Peter Moore at the guitar. I remember some journalist stating something like that E3 should die this year, that it gets tiresome and so on.

Imho, he is right. These conferences (GDC, X07, E3, etc) should be merged into one unitary conference. We don't need a glamorous show like the Oscar awards ceremony one but one where companies push the boat out once a year.

Regarding the Rings of Red:

Eurogamer: What about a cost you have confirmed then which is the billion dollars for the repairs. How hard of a decision was it to make to put all that money into that?

Peter Moore: Very difficult decision, but in some instances a very easy decision. We had not done right by the consumer, it was becoming very apparent to us in the last couple of months that we had a number of issues that were creating this problem - the three flashing red lights - and from all the way to the top of the company it is not easy to take a billion-dollar charge. Anything that begins with a 'b' is a lot of money. But we had to do it. We needed to do it.

It was not easy, but one thing people have to understand is how difficult it is when you sit down, you look at your business, and your employees and everyone in your team that has given sweat, blood and tears to get this thing out and you have to make this admission like this that we hit an unacceptable failure rate. It was a tough day - a really tough day. But I like to think we did the right thing. Even then you get criticised for doing the right thing - you say look, your arms are up and I've apologised to everybody that's had this, and we're going to take care of people, and what we're doing at three years is pretty much unprecedented, but we need to do that - we really need to do that.

Very honest and open-minded interview if you ask me.