Wow, just wow. I am kinda speechless if what he said is true. I understand the need to protect the Playstation brand, but isn't what Sony did a little bit excessive? I got my PSP from toysnjoys (cause I am here in hawaii where they are based) and didn't look into getting one from playasia or lik-sang. Was playasia selling the PSP to Europeans at the same time? And if so did Sony tell them to stop (and did they)?
Sony told them to stop, like they told lots of other online shops, but LS didn't, unlike Play Asia. So LS got sued and Play Asia didn't.
Still, that doesn't excuse Sony's over the top treatment in my opinion. WAY over the top, considering they weren't actually losing money, they just weren't making as much profit as they could have because people weren't paying the normal European premium. And considering the volumes involved, we're talking about a few thousands dollars, which for Sony is nothing.
So Sony went on and spent millions in legal fees to start an international law suit, for the sake of those few thousand dollars they "didn't make" (not "lost") out of European gamers.