That's just plain idiocy on behalf of MS. Non-gamers don't "jump in" at the launch of a four hundred dollar videogame system.scooby_dooby said:This is aimed at NON-GAMERS.
"Jump In" - That indicates taking a leap, trying something you wouldn't normally try, it's aimed at people NOT on this board.!
The ad was completely misdirected for the kind of people interested in a system like this, lame and BAD. Period.
Had they wanted to sell sports equipment, then ad = good, but xboxes... Wtf were they thinking?
...Which it ISN'T. Not when people call any/all game console a "playstation" it definitely isn't, and the current xbox is only a (very) distant second sales-wise. Besides, x360 logo isn't same as current xbox logo either, so how could it possibly be strong enough to stand on its own.Obviously the believe their XBOX brand is strong enough to stand as an iconic logo