EA sales break down by platform

*cough* BioWare/Pandemic *cough*

That wouldn't explain just 22 million in overall profit in q2 2006 where they generated almost 740 million in net revenue.

In 2006 they generated almost 3 billion in revenue but only 325 million of that was profit. They spent 2.6 billion in 2006 to do what exactly? How many games does EA publish every year?
 
Read my edit, and the original link in the first post has some other info as well... i.e. higher dev costs and R&D increases (presumably related to PS3 & Wii).
 
Read my edit, and the original link in the first post has some other info as well... i.e. higher dev costs and R&D increases (presumably related to PS3 & Wii).

I read your edit but can't read you link because of websense.

It just seems that the amount of money EA expends doesn't coorelate well with the amount of games they publish every year.
 
Sorry but are you actually trying to argue that profit isn't relivant here? But what is relivant is how many games each user buys?.... :eek: Also according to your argument PS3 owners must also have a problem with traditional third party game franchises, a much bigger problem then Wii owners actually. PS3 owners tastes must be even more different to past generations eh?

Also to be honest I don't think you know what I was suggesting with my original post. Otherwise you wouldn't be talking about things that are really only relivant to some internet console fans. What I'm talking about is what's important to developers and publishers. EA would not agree that there games don't sell well on Wii...

You talked about third party sales. You didnt talk about profits.

You see a number and talk as if one number is enough to give complete information. This is not true.

There are things such as profit margins and in order to get these profit margin numbers you need sales and revenues.

There are also other things to be considered such as consumer preferences. Publishers and developers care about all of these.

These numbers may show that they generate more net revenues per 360 user by a HUGE difference and much less per Wii user.

Again developers and publishers may care more about these numbers they generate . Most likely 360 is their real money bringer. Wii lacks way behind

You are confused here and you lack the ability to combine and understand various numbers/variables. The PS3 does not have the install base of the 360 or the Wii. It has an extremely low userbase. Low revenues are probably more relevant to few PS3 onwers and less with consumer preferences. I dont just take one single number and compare. The problem with the PS3 based on what we ve got indicate to low userbase most likely.

Wii and 360 have a similar userbase. Yet they generate way too different net revenues. Is it because of different costs? Wii is supposed to have the lowest costs to produce games on among the three. This should increase profits. On the contrary net revenues generated by wii is around 1/4 of net revenues generated from 360. This indicates to probable much lower sales. EA may be selling much more on 360 than on Wii despite similar userbases.

Nobody denied that Wii games will sell and generate some profits for third party developers. What many of us argued in the past was that third party sales on Wii probably wouldnt be enough to make the big third party developers choose Wii as their primary and most profitable platform. Edit: Actually many of the most popular big titles are still not targeted on Wii
 
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The figures are all in the SEC filing on the first page!

They seem to mention only net revenues when they talk about revenues generated from each platform.

I tried to find other statements but couldnt. Perhaps I dont know what statement to search for
 
And you shouldnt compare wii with x360 to much ;) The ps2 has a way larger userbase than the wii and probably lower development costs, still it doesnt to a whole lot better than wii. Same for ps3. Even if you count in the difference in userbase the ps3 still does worse. For EA Wii is probably very profitable compared to what they invest on the games as most of them are just ps2 games with added wii controlls. That the revenue is low(er) could very well be because their games arnt alot more than ps2 ports and the lack of marketing.

edit: this is a reply to Nesh.
 
Here's another article that briefly touches on the subject of sales this Xmas.
http://www.gamesindustry.biz/content_page.php?aid=30407
I find it interesting that his opinion on the Wii is that it has still to prove itself. That's true but couldn't the same thing be said about the PS3? If third parties are selling more on the Wii than PS3,why does the Wii seem to be singled out as the system that has to prove itself to third parties,but it's assumed that everything is fine on the PS3.

Another article on Wii profitability
http://www.nintendojo.com/infocus/view_item.php?1194485110
"Ubisoft boss Yves Guillemot said during a presentation in New York Tuesday that games of "Nintendo-like quality" are heading to Nintendo Wii, showing the third party publisher's continued confidence in the Nintendo console.

Guillemot complimented Nintendo for it's strategy to focus on the mass market. “It is very profitable for Nintendo, and very profitable for all third-party publishers,” he said. “…Because it is working, we create more product [for Nintendo platforms] and this will actually bring more people into the industry. The Wii is going to continue to do extremely well with no limit to growth."

Guillemot said Ubisoft is currently employing 400-500 people for development of Wii titles, and that next year will begin the release of the "Nintendo-like" games.

Chief financial officer Alain Martinez added DS games have been successful for the publisher, as the lower development costs of DS titles allow for quicker profitabilty. Martinez said that DS titles reach profitability around 100,000 copies sold, while Xbox 360 or PS3 games must reach 1.3 million copies moved."
 
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That wouldn't explain just 22 million in overall profit in q2 2006 where they generated almost 740 million in net revenue.

In 2006 they generated almost 3 billion in revenue but only 325 million of that was profit. They spent 2.6 billion in 2006 to do what exactly? How many games does EA publish every year?

Here ;)
http://investor.ea.com


Code:
Three Months Ended  Six Months Ended
                                   September 30,      September 30,
                                 ------------------ ------------------
                                   2007      2006     2007      2006
                                 --------- -------- --------- --------
Net revenue                      $    640  $   784  $  1,035  $ 1,196
Cost of goods sold                    395      339       561      506
                                 --------- -------- --------- --------
Gross profit                          245      445       474      690

Operating expenses:
  Marketing and sales                 164      108       246      185
  General and administrative           84       72       155      131
  Research and development            259      238       508      454
  Amortization of intangibles           7        7        14       13
  Acquired in-process technology        -        2         -        2
  Restructuring charges                 5        4         7       10
                                 --------- -------- --------- --------
    Total operating expenses          519      431       930      795
                                 --------- -------- --------- --------

Operating income (loss)              (274)      14      (456)    (105)
Interest and other income, net         32       24        58       45
                                 --------- -------- --------- --------

Income (loss) before provision
 for (benefit from) income taxes     (242)      38      (398)     (60)
Provision for (benefit from)
 income taxes                         (47)      16       (70)      (1)
                                 --------- -------- --------- --------

Net income (loss)                $   (195) $    22  $   (328) $   (59)
                                 ========= ======== ========= ========

Earnings (loss) per share:
  Basic                          $  (0.62) $  0.07  $  (1.05) $ (0.19)
  Diluted                        $  (0.62) $  0.07  $  (1.05) $ (0.19)

Shares used in computation:
  Basic                               313      307       312      306
  Diluted                             313      315       312      306
 
And you shouldnt compare wii with x360 to much ;) The ps2 has a way larger userbase than the wii and probably lower development costs, still it doesnt to a whole lot better than wii. Same for ps3. Even if you count in the difference in userbase the ps3 still does worse. For EA Wii is probably very profitable compared to what they invest on the games as most of them are just ps2 games with added wii controlls. That the revenue is low(er) could very well be because their games arnt alot more than ps2 ports and the lack of marketing.

edit: this is a reply to Nesh.
nobody denied PS3 is doing worse due to its low usebase and neither has anyone denied the PS2's tremendous fall of sales even with a huge userbase due to the shift towards the new wave of consoles.
 
Hmm, from the way people were refering to it, I was under the impression that "net revenue" was just an Americanism for net profit, when obviously it is not. I'm now confused as it's not net of COGS or expenditure......so, what is it net of?
 
Net sales. Revenue = sales. It doesn't include all the other bits as shown clearly above. What you're thinking of is Net Income.
 
:???: This table is of net revenues.
eaex7.gif
That still doesn't tell you what platform was the most profitable overall as that 'net' only include the income actually getting into their bank account by the process of selling their product. Then you have to subtract actual 'costs of good sold' (i.e. the expenses incurred by the actual manufacturing and sale of the product) at $395 million, which isn't broken down by platform (one platform could be more expensive than the other, i.e. BRDs costing more than DVDs to make).

So: Gross profit is $245 million. They also have marketing and sales at $164 million plus research and development at $259 million. Neither of these figures are broken down by platform. It is entirely possible that some platforms are relatively cheaper to develop for and that some platforms require more advertising to bring in the same amount of revenue.

In conclusion: We have no idea whether or not any platform was more profitable (or as is the case this quarter less lossy) by looking at net revenue alone.

*cough* BioWare/Pandemic *cough*
Won't be on the books until next quarter. $625 million in cash for the company + "approximately $160 million in equity as management retention arrangements to certain employees of VG Holding Corp" (i.e. don't quit en masse guys, here's an incentive package).
 
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Net sales. Revenue = sales. It doesn't include all the other bits as shown clearly above. What you're thinking of is Net Income.

Yep. Net Revenue is basically Sales - returns, discount, etc. However it do not factor in cost of development, operational costs, etc.
 
I really wish we could accurately measure console usage and not just new game sales since it could be giving us only a small part of the picture.
Looking at the PS2 for example and seeing new sales dropping, some would automatically assume it's loosing popularity and the 360 is gaining it.
I wonder though if an older, cheaper system like the PS2 is getting more use from used games and rentals.At this point it's obviously appealing to a demographic that is less likely to spend on hardware,so the same is probably true for software.
The PS2 could still be the most popular system,but just not measured strictly by new game sales. Not that it really matters to this discussion,just a thought. Knowing how much a PS2 user is using their system,and what they are actually spending could help a publisher cater software more appropriate to the 2007 PS2 user vs the 2002 user.Assuming there is a difference.
Edit: I assume all three platform makers are mining for this kind of info on the new consoles.
 
I really wish we could accurately measure console usage and not just new game sales since it could be giving us only a small part of the picture....(removed by TrungGap)
The PS2 could still be the most popular system,but just not measured strictly by new game sales. Not that it really matters to this discussion,just a thought. Knowing how much a PS2 user is using their system,and what they are actually spending could help a publisher cater software more appropriate to the 2007 PS2 user vs the 2002 user...(removed by TrungGap)

I don't know. I can see in the future, game sales might not be all that important as comparison to actual game usage. With things as in game adverts and micro transactions, knowing what people playing is vital to selling ads and creating dlc.

Unfortunately, the infrastructure for that isn't available on the PS2. Good thing that with PSN and LIVE, we're heading there.

Not that I want more ads with my games, but think of the possibilities. I'm sure MS is digesting all the data with LIVE. Knowing how much people are playing and how long. The types of game and the cross game activities people are doing (ie chatting while playing different games / activity). With that kind of information, they can make better investment decisions.

edit: typos
 
Won't be on the books until next quarter. $625 million in cash for the company + "approximately $160 million in equity as management retention arrangements to certain employees of VG Holding Corp" (i.e. don't quit en masse guys, here's an incentive package).


Yup (I was joking about that btw to the quote I responding), I would expect next quarter since they announced the deal after Sept. 30.

Just for exactness, it was $620M in cash + $50M of outstanding VG Holding Corp. stock options + $155M in equity to employers + a $35M loan to VG Holding Corp.
 
Just for exactness, it was $620M in cash + $50M of outstanding VG Holding Corp. stock options + $155M in equity to employers + a $35M loan to VG Holding Corp.
Where did those numbers come from? I took $625M + $160M from the 10-Q (a SEC filing should be pretty authoritative). The loan is basically an advance that they won't take an extra hit for next quarter (the $35M outstanding asset will be written off against the cash payment) so I didn't include that.
 
Hm... it was from a number of news sites, but knowing the news media, they could have all cited the wrong source. So apologies.

edit: looking at the SEC 10-Q, it does say "up to" for the $625M and $160M. I'm not sure if they meant exactly. A number of sites are reporting $620M and $155M, respectively.

SEC 10-Q said:
Upon consummation of the acquisition, we will pay up to $625 million in cash to the stockholders of VG Holding Corp. and will issue approximately $160 million in equity as management retention arrangements to certain employees of VG Holding Corp., which will be subject to time-based or performance-based vesting criteria. In addition, we have agreed to lend VG Holding Corp. up to $35 million through the closing of the acquisition. The acquisition is subject to customary closing conditions and is expected to close during fiscal 2008.


Edit2: here's where I got my prior numbers from: http://www.bizjournals.com/austin/stories/2007/10/08/daily28.html
 
Net sales. Revenue = sales. It doesn't include all the other bits as shown clearly above. What you're thinking of is Net Income.

Thank you.

I was about to go ballistic. Why would anyone think those are net income numbers? That'd be surreal.

I was very confused at first how people used these numbers to discuss profitability for the consoles.
 
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