EA sales break down by platform

What is shocking is that EA appear to make more than twice as much revenue out of mobile phone games than they do out of the PS3......and the figures compare relatively well with their sales on Wii. Just how many people are buying Sims on their mobile????
 
What is your point?
I was pointing towards consumer related information.
The inclusion of units sold would only allow you to extrapolate the average amount of revenue generated per software unit. It still wouldn't tell much about profitability. The table lack cost figures which are necessary to determine profitability.
That was my second point in the last post.
 
What is shocking is that EA appear to make more than twice as much revenue out of mobile phone games than they do out of the PS3......and the figures compare relatively well with their sales on Wii. Just how many people are buying Sims on their mobile????

Alot, probably. keep in mind that it doesnt cost nearly as much to make a mobile phone game as it will cost you to make a ps3 game or even a DS game. But the potential userbase is gigantic and the games are easy to get as all you have to do is send a text message and your done.
 
The PC sales are shocking to me, far lower than what I would've expected them to be. EA is low enough but Activision is simply scary. Looks like PC will be Blizzard/Sims land soon.
 
So third party games don't sell on Wii eh? EA would disagree I think
 
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Well given the quality of the titels (ps2 versions with wii controlls tacked on for better or worse depending on the game) I dont think its that bad. The probably bairly spend any money on the games so its almost like getting money for free. Maybe marketing also plays a role? besides one or two boogie commercials I never really seen a EA wii commercial.
 
With a userbase that huge? It should have been selling much more

I don't understand why you're throwing these negative points out there Nesh.
  • So the 360 isn't necessarily the most profitable - or even profitable at all - even though the combined revenue of all other platforms is less than the 360?
  • Wii is 3rd biggest platform for EA now. Should these figures be disappointing just because proportional sales are much less than the 360s? In which case, they must be executing the PS2 department!
What is it you're trying to say with your earlier points? What are the key takeaways EA will , in your mind, make with these numbers?
 
With a userbase that huge? It should have been selling much more

So, the 360 is a failure in EA's point of view?

PS2 installed base is huge, so PS2 is a failure, too.

Sony said PS3 will sell itself without the need of software, maybe EA can stop producing software for PS3.

Anyone can make utter useless points, just like mine.
 
With a userbase that huge? It should have been selling much more

No not really... Firstly user base is irrelevant, the assertion people like you make is that third party games don't sell well on Wii. Hence they aren't worth releasing on Wii. It matters not a jot to a developer how many of there games each user buys, all that matters is how many they sell on each system. Right now EA make over three times as much money selling there games on Wii then on PS3 (despite PS3 having more EA games available), Wii is EA's third biggest market ATM just behind PS2.

Secondly even if you look at this per user Wii is still doing well. Considering less EA games were actually available to buy for Wii then either 360 or PS3 and the relevant user base differences (relevant meaning not including Japan). Its not doing quite as well as 360, but much better then PS3.
 
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I don't understand why you're throwing these negative points out there Nesh.

So the 360 isn't necessarily the most profitable - or even profitable at all - even though the combined revenue of all other platforms is less than the 360?

Well it doesn't tell you that the wii titles have been profitable either they could have in fact lost more money on the wii than all other platforms combined, unlikely but we just don't have that data (cost by platform). It just gives you an idea of how many games they sold. With 4 titles (released in that timeframe) for the wii, we can guess that the average title for wii is selling about 300k copies or a bit less. Making the same guess at MS platform numbers puts us at 600k copies per game or a bit more.

The only thing we can really say is that 360 owners buy more titles than wii owners by about 2:1. Some are going to say that means the wii is doing bad, others will just say the 360 is doing well. Right now only EA bean counters would really know for sure where they will look to move their dollars.

Wii is 3rd biggest platform for EA now. Should these figures be disappointing just because proportional sales are much less than the 360s? In which case, they must be executing the PS2 department!

Actually Wii is the 4th biggest platform as the PC sales were slightly ahead of the PS2 sales (79million I believe).
 
I don't understand why you're throwing these negative points out there Nesh.
  • So the 360 isn't necessarily the most profitable - or even profitable at all - even though the combined revenue of all other platforms is less than the 360?
  • Wii is 3rd biggest platform for EA now. Should these figures be disappointing just because proportional sales are much less than the 360s? In which case, they must be executing the PS2 department!
What is it you're trying to say with your earlier points? What are the key takeaways EA will , in your mind, make with these numbers?

No no you got me wrong. I was pointing towards the fact that some other platforms such as the handheld market allthough they show much much lower revenues in comparison they may actually be incomparable with console performance. They are sold at lower prices(show less revenues) and at the same time have lower costs. 360 most likely is the most profitable of all the consoles excluding handhelds, mobiles and PCs. Which is a good thing for the 360. I just dont see the point of putting all formats together and we lack other information as to how much more profitable a platform is to another. We just see revenues. What are consumer peferences(units) and how much are the costs if we want to talk about profitability?

As for Wii, it has nothing to do with profitability. Taking into consideration the installbase of the console which is around as much as the 360's. and slightly cheaper, revenues generated are too low compared to 360's. This brings back suspion again that the third party franchises we are familiar with, may not sell as much on Wii. The preferences of Wii owners are probably a lot different than those we were familiar with in previous generations. There are probably other types of games they keep their eyes on. These numbers dont tell me at all what Teasy is suggesting

I need more information in order to talk about specific things and jump to conclusions, and I think we all lack the information to go specific
 
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Well it doesn't tell you that the wii titles have been profitable either they could have in fact lost more money on the wii than all other platforms combined, unlikely but we just don't have that data (cost by platform).
:???: This table is of net revenues.
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That's what the label says. Given the market breakdowns, it suggests far lower production costs for Wii and far higher profits per unit sold.
 
Didn't EA post an overall loss of $195 million this quarter?

If they posted 640 million in net revenue, what did they spend 835 million on?
 
As for Wii, it has nothing to do with profitability. Taking into consideration the installbase of the console which is around as much as the 360's. and slightly cheaper, revenues generated are too low compared to 360's. This brings back suspion again that the third party franchises we are familiar with, may not sell as much on Wii. The preferences of Wii owners are probably a lot different than those we were familiar with in previous generations. There are probably other types of games they keep their eyes on. These numbers dont tell me at all what Teasy is suggesting

How can this have nothing to do with profitability? Do you think that EA care more about how many games they sell per console owner, or how much profit they make per console?

Also how do you explain Wii doing much better then PS3 even on a per user basis? PS3 owners disliking traditional third party games even more then Wii owners would seem to be the only explanation going by your reasoning..

BTW I was suggesting that third party developers/publishers clearly can make good money selling there games on Wii. If this data doesn't tell you the same thing then I just don't know what to say.
 
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Didn't EA post an overall loss of $195 million this quarter?

If they posted 640 million in net revenue, what did they spend 835 million on?

*cough* BioWare/Pandemic *cough*

edit: I was kidding btw. It depends on the definition of "Net Revenue". In the US, it would be net profit before taxes and dividends to shareholders, overhead i.e. development costs... a bunch of things not mentioned in the revenue part really.

It's worth noting that they are deferring some of that net revenue from this quarter.

Here's some more info:
http://www.gamedaily.com/articles/n...nces-reorganization--potential-layoffs/18387/
 
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