I think you're over-estimating how difficult it is to write a path tracer. Indeed that's a lot of the appeal in the first place: it's actually very simple to produce high quality images with path tracers... individuals can and routinely do it in days or weeks as undergrads after all. As DeanoC noted earlier, that's also pretty much the first thing people put into their DXR test-beds as a reference implementation. Indeed almost all of the interesting technology is ultimately around performance.
This is why I'm confused by how strongly you seem to think your case is here without any actual data. "But we'll just make this slow thing fast" is not a particularly compelling argument for anyone who has worked in rendering (offline or real-time)
Indeed the way you make things fast is by doing the sorts of things that the DXR demos are doing... there's not some sort of magic that is going to allow you to shoot 50x as many rays at the same level of performance on the same hardware, or even 10x, or even 2x. Of course algorithms and hardware will continue to improve and hopefully at some point shooting dozens of rays per pixel on low end hardware @ 60fps is a thing that is possible.
But ultimately your claims that there's some special sauce in Octane that someone could just change a setting or two and make it run at way better performance and quality to any of the DXR demos on the same hardware is extremely questionable. If that's the case, even if they somehow didn't know about DXR in advance someone would have run out of GDC and tweaked a few settings and had a great bombshell of an article the next day, let alone several weeks later. If there's some huge advance possible here I think we'd all be super happy to see it, but until someone demos that actually running on the same hardware/assets/etc. it's just smoke and mirrors (pun intended).
To reiterate the interesting part of raytracing *is* the performance work and compromises to make it fast. Thus making comparisons across vastly different performance targets is simply not interesting.