Yes, I've been saying that for a long time - we should get Grandmaster on it.
It's amazing that games like RDR run better on 360, at higher visual fidelity despite having no HDD to cache to and running solely from DVD.
Well MS does not spend nearly as much money as Sony does on platform exclusives nor are their first parties as technically apt as Sony's.
However, you do have the occasional game like Alan Wake or even Halo Reach that can show what the platform can do. And who's to say that multiplat titles like Red Dead or Assassin's Creeds aren't as technically impressive as some PS3 exclusives
Perhaps Crytek's 360 exclusive will set a new bar for visuals on the system
I wouldn't boil all to this. They also go for different goals for their games. Ms pushes multiplayer gaming, almost all their games have to support local and online multiplayer, even on genres were no one else in industry does (Like Kameo, Crackdown or Fable). Given that they make so the visual hit are minimum with split screen that alone causes a huge hit on how good your game can look, and if you take in account the tight schedules and budget its really impressive what they do while keeping the framerate reasonably smooth.
Sony on the other side, has the market push that Ps3 is a bigger jump over the previous gen that 360, and that it is the most powerful console right now. So its their focus on the games they release, so they achieve higher visual fidelity at the cost of having less multiplayer features in their game.
If you look for games on 360 that has no multiplayer push, like Alan Wake, or in Ps3 games that focuses on multiplayer like Motorstorm, you'll see that they also follow that trend. Alan Wake pushes the system visually as much as they could, and Motostorm sacrificed graphics for multiplayer features.
Other than that, i'm not sure if that still the case this late in the generation, but a few years ago, people complained about sony keeping their best tools and hardware findings strictly to their 1st parties, while Ms since the beginning had their game fests with 2-3 editions around the world a year, where they would share new technologies and what they found to be best practices on their systems. Coupling that with the supposed more friendly dev kit and partners selling good technology like renderer engines, physics engines and etc, made 3rd parties multiplatform titles really shine this generation, being much closer to exclusives than the generations before.
I have to admit that they were impressive titles in their own way. But I didnt get the same wow factor I got from some PS3 exclusives. Alan Wake was the closest thing to Uncharted 2 but watching the two together you see lots of compromises done on Alan Wake like in character modeling, resolution, texture detail etc. If it wasnt for the scale and enemy numbers I wouldnt have considered Reach an impressive looking title. But that could be just me
But you will also find areas where alan wake pushed futher than U2, like having dinamic lights and shadows in larger scope areas with more objects and enemies in the scene when that occurs. I haven't played U2 throught to know if later in the game they managed that, but i've only seen that level of lighting in this game in confined areas, like caves or sewers. Alan Wake was also supposed to be an open worlded game, that ended up being linear, so their art had to pay the price of being open, even if the game ended up linear. Though i found AW really, really impressive while on the open, indoors, not so much.
As for reach, that's what is impressive with it, the scale and number of enemies is huge and that even then they managed to add a lot of finer details to their models. If you explore their assets while playing you'll find areas that even seem like a waste like modelled nails on structures that you wouldn't even be able to see with you stayed on the stage's course.
I've raised this point before, why when a game developer licences a car don't they simply get access to the original CAD models for that car to produce a polygon mesh from? Why mess around with car scanning? It's not as if the car industry didn't contribute towards computer graphics/modelling - Bezier was working in the field for Renault in the 60s.
I think because that could fall in your competitor hands and they would have basically your whole project to improve upon, including your whole aerodynamics.