All the contents were the same on either version, I think Fran mentioned before that whatever difference you have noticed would due to technical glitches. So theoretically they should output roughly the same visuals in the end and maybe one version runs a certain part faster and vise versa?
Well, that does sound plausible.
I mean, in essence both PS3 and XBox360 are powered by a DX9-ish class GPU.
It's not like with PS2 vs XBox, where they used very different GPUs with very different characteristics.
So the differences may well be technical glitches. One thing I noticed was that the HDR/bloom effects seemed to be brighter on the PS3.... But I don't see why it necessarily would appear that way, because both GPUs are well-matched when it comes to HDR processing. Could just be that the shaders/engine parameters aren't tweaked yet to look exactly the same on both platforms.
I guess in the end, the main difference would be with the CPUs... Cell vs the tricore PowerPC. I can imagine PS3 running faster in some scenario's, XBox360 in others. I also wouldn't be surprised if PS3 is slightly faster overall, as mentioned.