I'm clearly puzzled. Are we disagreeing or not?
Perhaps we have different view points regarding Microsofts intentions with the Xbox One. While I agree that the ultimate goal is to make more money per user, I do think they have every intention to rack up as many sales as possible to increase the potential of having more customers ready to invest. In that sense, Microsoft is somewhat eyeing the whole eco-system that Apple and Google/Android have built up and taken a huge share, lead and lots of money. Microsofts market is constantly shrinking as more people buy into smartphones and tablets and invest in those eco-systems while the PC market is continueing to shrink.
Microsoft still is in a strong position given their role as a OS manufacturer and they do have a presence on smartphones and tablets, even if the marketshare is relatively tiny compared to Apple and Google. What Xbox is for them, is an easy way to expand in an area that is relatively untapped and might have a huge potential; the livingroom. On Xbox, they invested in very promising technology in form of Kinect and have evolved it to the point where they feel they can sell their vision of a futuristic livingroom where you control your devices by the command of your voice and potentially gestures through kinect.
If this takes off and they can rack off serious sales, this could have an impact on their other markets as well, mainly PC, smartphones and tablets - as one device potentially sells the other through a linked and connected eco-system, as Apple nicely demonstrates with their iPhone and iPad.
You think this all about selling to their existing console market? I doubt so. The smartphone and tablet market are rapidly growing. The PS2 might be considered the greatest selling console there is with 160 million, but it's still relatively small compared to the large market of smartphone and tablet users that all have a livingroom and TV as well. And, not all of PS2's 160 million customers (okay, some of them bought multiple devices, so it's actually quite a bit smaller) are dedicated hardcore gamers. The PS2 was as successfull as it was, because it was more or less the only mainstream machine to play games on - unless you were into Snakes on a monochrome display. With the rise of smartphones and tablets, many less serious gamers have the ability to get their share of entertainment on those devices - while serving other more important functions (like browsing, email, skyping) as well. What Microsoft effectively wants is to have that one device that controls the livingroom, enables you to browse the web on your television, skype, do all that fancy cross TV stuff with live TV and be able to be entertained on it (games). A successfull device like this might be the start into a very viable eco-system that would have the potential to carry over to their other markets, like smartphone and tablets where Windows is the underlying OS.
Now, back to the point - which I am rather clueless if you're actually disagreeing with or not - is that a device that is/can be used as passthrough device, needs to be running silent. People won't use it if it's sounding like a vacuum cleaner (no joke, that's how my PS3slim used to sound while listening to music after around 20minutes) while they're watching TV either on an app running off the Xbox or using a device that is hooked up to the HDMI-In port. They also won't be too happy if they hear a constant fan running while the device is in a supposed "off/standbye" state, but waiting for voice commands, ready to go in any instant. Now, I'm obviously exaggerating to a degree, but at this point, I think we still don't know how loud it is and how the noise is effected by less optimal set-ups.
For what it's worth - you're absolutely right about noise being a factor regardless. But as I said previously, the intended use does matter. Just as a vacuum cleaner is loud/noisy, people still use them because it's only noisy when you're actually using it. A console that happens to be noisy by the shear effect of it being used to generate cutting-edge graphics is less of a disturbance and easily forgiven than if there is noise above a certain threshold when the box supposedely is idling, but waiting for commands while passing through signals.
In the context of it as a gaming-machine, the noise doesn't matter - given both are clearly less noisy than the previous generation of consoles. But as a trojan horse trying to take-over the livingroom to be that 'one device' - I beg to differ.
As a side note to your previous comment about Sony wanting the same - I actually feel,
wanting and
focusing on to be two different things. Sony is not in the strong position Microsoft is - they don't have an OS nor are they an OS manufacturer. Their strength lies within the content area - they produce movies, music, games, as well as manufacturing hardware (TV, Amplifiers, phones, portable music players etc). While it's their interest to build up a viable eco-system as well, they are more limited in the sense that they don't have an OS, meaning that they are more limited than Apple, Google and Microsoft. They might be trying to connect their products but the synergy isn't as strong as what the others could achieve - hence, why I believe they are focusing foremost in delievering a strong console foremost and hoping to expand from there onto apps for the livingroom. Without Kinect or even a less sophisticated bundled camera, they are much more limited to offer the 'experience of the future' - hence why they probably dropped that idea and will simply expand on their apps what they are offering. I don't see the 'PlayStation' becoming that center of livingroom though - ever. Nothing Sony has shown so far shows that they have this intention or believe that they can. It's a gaming machine, foremost. It's not even a Bluray player anymore, given that anyone can buy one for a quarter of the price.
Not that it really matters - if they get back on track in their hardware business, people will continue to buy their products. They are in that sense not like Microsoft, who's future is a bit shakey given Apple and Android stronghold on a very large market that is continuing to grow and take away PC sales. Sure, Microsoft will never quite lose their presence, but they might be reduced to a large degree because less people will see a need to use a PC. Well, they'll always have Office - although I don't think they want to be reduced to that.