Console pricing thread

My guess is that they'll hit $99/$149/$199 at some point in 2010 and will stick with it for the rest of 360's life, however long it might be.

The Elite won't make sense once the next generation arrives, so it will be $99/149. Or rather, $129/179 if you ask me, inflation etc. The goddamn PSP and DS aren't $99 yet.
 
I still wouldn't expect MS to go with price below $100 level, when games with accesories like Rock Band or Wii Fit can sell at $90+, there's no reason to go below that with a fully fledged console. If it loses momentum at some point, MS will probably launch a marketing campaign, because price simply won't matter anymore... My guess is that they'll hit $99/$149/$199 at some point in 2010 and will stick with it for the rest of 360's life, however long it might be.

We just have to disagree. I think by the end of the generation ms will be focusing on having as many people as possible owning an xbox 360 so that they will want to migrate to the xbox next .
 
Normally I would say that expecting any console to go under $100 was silly (ok, maybe $99). Normally they would just upgrade the lowest SKU. However, in the case of 360, if Microsoft manages to keep Live as a pay-for service, it would make sense for them to just give the 360 away for free with a Live subscription even at some point. Already today they could say "buy 5 years of Live and get an Arcade for free" and not make a big loss.
 
Normally I would say that expecting any console to go under $100 was silly (ok, maybe $99). Normally they would just upgrade the lowest SKU. However, in the case of 360, if Microsoft manages to keep Live as a pay-for service, it would make sense for them to just give the 360 away for free with a Live subscription even at some point. Already today they could say "buy 5 years of Live and get an Arcade for free" and not make a big loss.


I've been suspecting for a while now that would happen as well.

They could turn the platform into something like a cable box, where you are literally renting the machine. When the machine red rings, you send it in for a swap.
 
I've been suspecting for a while now that would happen as well.

They could turn the platform into something like a cable box, where you are literally renting the machine. When the machine red rings, you send it in for a swap.

Those who actually own one know the issues is well under control now. For those who don't...well, every crusade needs a battle cry, I suppose.
 
Those who actually own one know the issues is well under control now. For those who don't...well, every crusade needs a battle cry, I suppose.

indeed :cool:

in other news evidently X360 has hit the 6mil mark in Europe thanks to their "next gen entry level pricing"

"We’re very excited that more consumers in Europe are joining the ever-growing Xbox 360 community," commented Chris Lewis, VP of Microsoft's Xbox business in Europe.

"We’re now the best-value next-gen console on the market with an entry-level ERP of GBP 129.99, and consumers have clearly responded to that offering.

"We’re supporting this momentum by putting launch-level investment into a European advertising campaign, launching this week, which shows how Xbox 360 is changing the way consumers experience entertainment," he added.
 
Seems like a rather muted announcement. How close was XB360 to the 6 million mark before the drop? I haven't seen any reports of XB360 Cores selling gangbusters in the likes of GI.biz, which normally quotes some store or other when sales have a big upturn.
 
Seems like a rather muted announcement. How close was XB360 to the 6 million mark before the drop? I haven't seen any reports of XB360 Cores selling gangbusters in the likes of GI.biz, which normally quotes some store or other when sales have a big upturn.


well no hard data of course but my guess is as you are implying... they were already close to it but are seeing a surge in sales since the most recent price drop.

They appear to be just using this 6mil mark and the sales boost and price drop as a jumping off (in?;)) point for their new European holiday marketing blitz.
 
Time goes so fast!!! X360 Core system I remember was 209.99 GBP at launch, now it is at less than two thirds of that price!!!

Once it hits 99.99 sooner or later it will hit at least 50mil mark eventually. I don't know what they are aiming for... 100mil is a possiblity but even 50mil mark is a success for me.
 
50 million would be impressive. I can't see XB360 getting anywhere near 100 million though. Only a couple of consoles have managed that, and their year-on-year sales were excellent. Hoping to get 60 million at $99 seems like a long shot to me!
 
well no hard data of course but my guess is as you are implying... they were already close to it but are seeing a surge in sales since the most recent price drop.

They appear to be just using this 6mil mark and the sales boost and price drop as a jumping off (in?;)) point for their new European holiday marketing blitz.

Yeah, it's hard to say. I wonder if they've been overtaken already. VGCharts seems to have 'Other' (i.e. Europe and everything else that is not Japan and America) at 7,64 for 360, and 7,26 for PS3. Will be interesting to see if they can regain the offensive. They do have a shot for sure, but it won't be easy, and if Sony has an answer to the price cut then I think they've lost Europe and will face the difficult position of a heated battle against Sony and Nintendo in the U.S.

On the other hand, it's interesting to see that PS3 + 360 = Wii. Pretty crazy, but it does at least keep the high-def market in the race and for now high-def gaming still looks fairly healthy. ;)

Wonder how long that 'balance' will stay!

I also think that 50 million would be a nice target for the 360. If they can manage better than that, it will probably mean that the console market is still growing considerably ... something which, by the way, I strongly believe in. I think the Wii, PS3 and 360 will crush the 200 million consoles sold border this generation, and about 70 million on our way. The first full year of sales for all three consoles was 2007, and and the three selling 40.000 per year among themselves for three more years should definitely be in the cards, which would put us at 190 million already.
 
The point about the HDD was raised regards PS3's high price, what it costs now. A $240 PS3 versus a $200 XB360 is another matter of debate, but one we look a year or two from reaching!
It's not that simple, though. You did acknowledge that the 360 Pro is likely to cost substantially less than the PS3 to make. Later in the generation, this drops from $150 today to maybe $60 in a couple years, e.g. $250 PS3 vs. $190 360 Pro. A consumer thinks that $60 is just one game, and not a big deal so the price difference is a wash. Have a 360 available for $150 that plays virtually all the same games, and now the delta is big enough to mean something, as the PS3 is almost twice as much.

Is a HDD desireable? Perhaps, and you can certainly make the case that people who save $40 at the cost of lacking one are nuts. Nonetheless, I think people who buy systems towards the end of the generation just want to put a game in and play. They don't really care about all the extras you get with a HDD, IMO. They probably stick with games that are $30 or less, or maybe they just rent them.
 
We just have to disagree. I think by the end of the generation ms will be focusing on having as many people as possible owning an xbox 360 so that they will want to migrate to the xbox next .
bad move, obviously the lessons of ps2->ps3 havent been learnt by some ppl

However, in the case of 360, if Microsoft manages to keep Live as a pay-for service, it would make sense for them to just give the 360 away for free with a Live subscription even at some point. Already today they could say "buy 5 years of Live and get an Arcade for free" and not make a big loss.
make sense!!!??? it would make the $6billion theyve lost sofar on consoles just an appetizer)
The only way it could turn a profit is if the ppl were forced to sign on for 5+ years. and even then its doubtful, just look at the current Subprime mortgage crisis for lessons on why its not smart to target 'bad' customers
 
bad move, obviously the lessons of ps2->ps3 havent been learnt by some ppl...

that is not the lesson to be learned form that example.

Ms is building a community to migrate to the next console, not just numbers of sales. they appear to have a clear path to their ongoing presence.
 
that is not the lesson to be learned form that example.

Ms is building a community to migrate to the next console, not just numbers of sales. they appear to have a clear path to their ongoing presence.

Not only that but the 360 provides a revenue stream that the PS2 didn't.

I fully expect MS to dump consoles on the market as quickly as they can in order to get as many people as possible to subscribe to Live! and start purchasing movies and TV shows and other content in addition to games.

The PS2->PS3 model simply isn't one that can used as a parallel.
 
Not only that but the 360 provides a revenue stream that the PS2 didn't.

I fully expect MS to dump consoles on the market as quickly as they can in order to get as many people as possible to subscribe to Live! and start purchasing movies and TV shows and other content in addition to games.

The PS2->PS3 model simply isn't one that can used as a parallel.

If the majority of the new console sales are attributed to the Arcade, then I doubt MS will see an additional $50 / year from this segment.
 
If the majority of the new console sales are attributed to the Arcade, then I doubt MS will see an additional $50 / year from this segment.

That's why they have the Live starter pack and such coming out. Bring people in with a low price of entry and then they can upgrade their experience with accessories.
 
50 million would be impressive. I can't see XB360 getting anywhere near 100 million though. Only a couple of consoles have managed that, and their year-on-year sales were excellent. Hoping to get 60 million at $99 seems like a long shot to me!

I have to agree. At the launch of the xbox 360 I was thinking 40m would be good and 50m would be great (doubling the xbox sales basicly) however I'm thinking that 60m is a real possiblity and that depends on how long MS supports the 360. If they keep it going two years into the xbox next life cycle i think 60m could be easy. They have the possiblity of selling another 8-10m consoles by the end of this holiday season if some of their exclusives and this price drop click with consumers.

bad move, obviously the lessons of ps2->ps3 havent been learnt by some ppl

There were alot of problems between the ps2 and ps3. 1) High price (200-300 more than the ps2 launched at or basicly double the price) 2) Later release as the 360 was already out in the market place 3) lack of high profile sequals and exclusives. 4) the wii hype.

Building the brand is a good thing , you can bet that if the ps3 launched as is but was the first sony console they wouldn't have even gotten the sales they ended up with that first holiday and the rest of that year. Look at the ps1-ps2. The ps2 lacked games and launched after the dreamcast , however coming off the ps1 they were able to get many gamers to wait and they were able to get exclusive support from ea. It worked well at that point in time and it could work well in the future.

If the majority of the new console sales are attributed to the Arcade, then I doubt MS will see an additional $50 / year from this segment.

Mabye. However we don't know what the core will look like in the end. We may come to 2010 and the system could have 8 gigs of intergrated flash memory just for streaming . It could also ship with 8GB memory cards by that time. MS can even make a 360 version like the psone and pstwo and shrink it really small and sell it to cable companys or make it into something like apple tv thingys. A small cheap box that will play xbox 1 and 360 games and also allow you to watch movies and other things on it.
 
They have the possiblity of selling another 8-10m consoles by the end of this holiday season if some of their exclusives and this price drop click with consumers.

Are you trying to say they will sell 8-10 million in the next three months?
 
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