Powderkeg said:To you and me, yes.
To the average Joe casual gamer/every day consumer.... They probably don't even know what Bluray is.
Yes, Sony still has not convinced consumers of the BR value. In fact, Sony has not communicated PS3's unique values/experiences (if any) to justify for the USD 599 price tag yet. The current BOM/component-based approach can only go so far. This is my biggest gripe of Sony today.
If Sony can differentiate PS3 successfully based on the combined value/experiences (Enabled by Cell + RSX + Blu-ray + HDD + controller + Playstation Network), then the perception of "We don't need Blu-ray" or "Blu-ray is expensive" may go away. This may be a better approach than trying to single-out and explain Blu-ray separately.
In this line of thought how many of you would complain if xbox720 came bundled with an MS ipod (zune) and they charged an additional $200 over ps4? The portable device would come equiped to play native arcade titles and so one could view it as "essential" to the 720 experience as it extends it beyond the living room and "keeps you connected on the go"tm.
I for one would be pissed because I'm not a fan of portable gaming. Just as I'm not exactly thrilled at the prospect of paying for a BR player that I do not intend to use. Until ps3 games show a significant (read $200) improvement over xb360 games and that improvement is directly related to the extended storage space, BR will be a PS gamer tax in my eyes and I would assume most others as well that are not interested in BR movies.
Blu-ray alone may not make up the USD 200 price difference. The "free" online infrastructure (if we believe Sony), low initial Cell yield, 40 Gb additional HDD space, exclusive games may also contribute to the price gap (for now at least). Regardless, I agree that as long as Sony fails to articulate the PS3 experiences, people will attribute the high cost to the Blu-ray scapegoat.
As for the 720 example, the answer is simple. I won't buy it but I won't bitch about it too.
My reasoning is iPod has already dominated the music player space. So Zune feels like a tag-on, or worsestill duplicated purchase (More like a buy-one-get-one free promotion). The ability to play arcade game is also non-critical for me (unless it provides a new controller experience for the big budget titles like Wii).
Conversely for PS3, I will buy it for different reasons (Blu-ray only plays a part). Sony and MS just need to project how many people are like me and build their business case. They can drop their price later to try to capture more customers. There is no hate or swear words involved.
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