You forgot forgot to quote this:
"UPDATE: Due to the apparent uproar that ensued at the use of the word "some" in the headline, we have removed it. We used the word "some" as we have only spoken to "some" retailers, not all of them. But if a less specific headline will appease readers then so be it."
It's just to appease fanboys who no doubts went off on one. It's like they couldn't understand that MVC haven't spoken to every retailer in the UK.