One in six cable subscribers either watches or is interested in watching video-on-demand, according to Forrester Research. This number should grow as cable operators like Comcast and Time Warner Cable expand their video-on-demand libraries and adopt an ad-supported business model for on-demand videos, the company said.
Moreover, Internet video is spreading rapidly with 46 percent of online consumers watching it, and 9 percent saying they would pay to watch it, said Forrester.
Strong growth is likely to come with advances in video search and as broadband penetrates more households. Broadband is expected to be available in 62 percent of U.S. households by 2010, up from 29 percent today, analysts said.
While only 8.8 percent of U.S. households have a home network, this will expand to 40 percent of households by 2010, Schadler said. One in five such consumers streams audio from the personal computer to a stereo, and they are likely to want to stream video from PC to TV as well.
This was what i was referring to as interesting.