sheepdogexpress
Newcomer
The 7870 upon release was only 10% faster than a 6970 which had a $350 MSRP at the time. The price of the 7870 upon release was $350. The die size of the 7870 was 212mm2.
Pricing a 14nm card that is 232mm2 for $200 dollar is not profitable. The cost of wafers nearly doubled this time around meaning per transistor, a 232mm2 die cost as much to manufacture as a 438mm2 with some saving with yields for the 14nm one. AMD is not a benevolent company that wants to bring the world rainbows and help cure world hunger. Launching cards that low would kill margins to unprofitable levels and kill them. They have to recover their cost on R and D and pay for overhead, etc.
Because of the cost of manufacturing dies on the 14nm/16nm process, it will be in both AMD and Nvidia best interests to raise videocard pricing. Launching 14/16nm cards with pricing 40% lower than last gen's 28nm initial pricing, which gave a transistors savings cost of 80%, would be a sure fire way to crater the GPU industry into a unprofitable market.
Pricing a 14nm card that is 232mm2 for $200 dollar is not profitable. The cost of wafers nearly doubled this time around meaning per transistor, a 232mm2 die cost as much to manufacture as a 438mm2 with some saving with yields for the 14nm one. AMD is not a benevolent company that wants to bring the world rainbows and help cure world hunger. Launching cards that low would kill margins to unprofitable levels and kill them. They have to recover their cost on R and D and pay for overhead, etc.
Because of the cost of manufacturing dies on the 14nm/16nm process, it will be in both AMD and Nvidia best interests to raise videocard pricing. Launching 14/16nm cards with pricing 40% lower than last gen's 28nm initial pricing, which gave a transistors savings cost of 80%, would be a sure fire way to crater the GPU industry into a unprofitable market.