I don't think Polaris is profitable at this point and when you add in development costs, I don't think it ever will be.
I dont agree with your analysis
So your Development costs factor in money form Sony/MS? Assuming P10 has 32 ROP's thats looking a lot like a large chunk of a PS4 neo SOC.
The last time we had cards this cards this cheap on a new node with a comparable size was the 3870 and 3850 and these were 220 and 180 dollar cards. These cards were 20 percent smaller and on a vastly cheaper node. Add in inflation in well over 8 years and it doesn't make sense that the rx 480 and the newly demoted rx 470(the cut down of polaris) is 200 and 150 respectively. And it all has to do with costs. Lets look at wafer cost first.
What inflation over the last 8 years? We have had a big global down turn, Government have pumped in trillions and lowered interest rates to 0%, out side of currency fluctuations which where i living have gone from peak ( 110 to USD to ~75 to USD) there's been nothing....
Of course these are first run wafer costs, but the point still stands. If AMD had any time to raise graphic card prices, it would have been completely justified this time around. But for some reason, its never been cheaper. Add in development costs as seen below and basically Kyle Bennett might be right, in AMD entire graphic product stack might have collapsed, not because they are bad cards those, but because they are unprofitable.
Things to consider:
1. AMD and GF share a large shareholder, there could be give and take on margins at both points.
2. Those wafer costs look way to high, we have heard ranges of no cost increase to slight cost increase per transistor, 28nm to 14nm (
like this which is %15 more per transistor)
3. Then Nvidia is also selling the 1070 at a massively lower margin then 970/980:
P10 232mm sq gives 246 GPU's a die
GP104 312mm sq gives 177 GPU a die
Assuming 0.18 errors a mm sq for both there are on average 33.7% more errors per die on GP104
You would expect somewhere around 33% more total failure chips per wafer for GP104 then P10
Im not even going to guess total failure rates but lets say Polaris has 15% (lol i just did) that means GP104 has 20.3% falure rate, thats makes it 209 vs141 dies
according to steam 970 outsells 980 5:1 so i will keep the same ratio for 1070 to 1080
also have to remember that GDDR5x will have an additional cost over GDDR5 but i have no way to factor that in
GP104 will have a more expensive cooler which again i can't factor in
so if 209*200= 41,800 of card revenue ( ~$170 470, $200 480, $229 8gb 480) is a loss ( lets call it small)
then ( 22*599 + 117*379 = 57890) Now that sounds like a big difference but nvidia has gross margins in Q1 of 58% which would require a wafer revenue of 66,044 which means their gross margin for GP104 is 30% or nearly 1/2 of what the average NV gross margin was in Q1. if we assume NV margin is 58% then break even revenue is 24,314.
from that number that would Put polaris 10 right around 28% gross margin which is just below AMD product wide 32%. But AMD also expects this to be a very high quantity part so you can take a smaller margin if needed.
this also assumes there isn't a magical greater then 36 CU P10 ( i dont think so but until die shots nothing can be known).
So why did AMD price their cards so low then. The answer is competition.
There is no competition right now, more importantly it looks like AMD is going to have at least an order of magnitude more cards at launch, What about the revenue loss NV is taking having so few cards to sell, no more GM204 being manufactured yet still having all that OPEX cost to pay.......
The 1070 for marketing purpose and it's supposed 379 dollar price is a price killer for AMD. If the 1070 is 35-40% faster than a rx 480, then the 200 and 229 price wasn't a consciously made price point for them. It was forced upon them. This is because Nvidia is simply the stronger brand and has the greater marketshare. This means at similar pricepoints and similar price to performance, nvidia will take marketshare away from AMD. If AMD priced their rx 480 at 300 dollars, it would be a repeat of tonga vs the gtx970/980 as far as marketshare bleed.
You could say 379 was forced on Nvidia just the same.
Tonga didn't compete with the 970/980 and AMD market share improved with the 3XX series, A large part of the damage was stock 290/290X reviews as the 970 appears to be the big decisive win for NV.
I think from the slides shown to us in January, AMD wanted to price this chip in the 350 range because AMD initially indicated this to be the sweet spot range. That's was also the price of pitcairns which was again made on a cheaper node, and was smaller.
And how did you come to that? In January they compared to a GTX950 which sells for sub <$200. Nothing else was hinted at price wise at all in Januarary
Hopefully for AMD sake, the gm206 arrives late and Nvidia pricing isn't aggressive.
you mean GP106?
How do you expect GP106 to reach Polaris 10 level of performance? 256bit bus? 128/192bit bus with GDDR5x ( whats the extra cost, the availability look like?, 4gb or 8gb). When do you think it will show up, if its making it for back to school it kind needs to be ASAP. If we assume GP106 is the same size as P10 with 256bit bus then based off the numbers before it would need to sell for $277 for 58% margin again NV could take a lower margin.
Sure Polaris isn't looking like RV770 but it's nowhere near R600 and nowhere near as bad a situation you make out.